By Farah Wahida:

Sime Darby Property Bhd has launched its first ever PR1MA project in Selangor, as part of its initiative to provide affordable homes to Malaysians. The unveiling was officiated by Prime Minister Datuk Seri Najib Tun Razak, reported Star Property.

Located in Bandar Bukit Raja, the project comprises 321 units of double-storey terrace homes, with built-up areas of between 1,310 sq ft and 1,380 sq ft. Each unit comes with three bedrooms, three bathrooms and one utility room. Prices are below RM400,000 or lower than the usual market price for similar properties.

The list of amenities includes basketball and futsal courts, green areas with natural vegetation, children’s playground and reflexology paths.

Moreover, the houses will form part of a 2,090-unit township set to be launched in 2016 —Sime Darby’s first major township in north Klang.

Given its close proximity to various transport hubs and established industrial mixed development, Bandar Bukit Raja is also touted by the company as the region’s next township destination.

“Our quality affordable homes in Bandar Bukit Raja are located within a maturing area that is growing in market value. The value of the residential, commercial and industrial properties has risen at least 100 percent in the last 10 years, which translates to a 10 percent rise per annum,” said Sime Darby group COO Dato’ Wahab Maskan.

“The affordable homes are priced considerably less than the market value, thus presenting a gem of an opportunity for qualified home buyers to own and enjoy the potential value increment.”

Moving forward, the company looks at building 21,120 affordable homes by end-2016, of which around 50 percent will be landed properties. To be built in major urban or sub-urban areas, the houses will have a gross built-up area of 800 sq ft to 1,400 sq ft.

Farah Wahida, Editor of PropertyGuru, wrote this story. To contact her about this or other stories email

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