Malaysia’s first interactive wax museum Red Carpet@i-City is closer to completion following a deal signed between I-Bhd director Monica Ong and Zhongshan City Elephant Sculpture Art Co Ltd (ZCESA), which designs and builds the wax figures for i-City.
Zhao Xue Rong represented ZCESA during the signing ceremony, while other guests including Malaysian consul-general in Guangzhou Francisco Munis, ZCESA president and chairman Liu Zhen, I-Bhd executive chairman Tan Sri Lim Kim Hong and the project’s creative design director Bernardo Munoz witnessed the event.
Ong said i-City’s leisure segment drew about 90,000 people a week and expects Red Carpet to add another 10,000 visitors every week after it opens in August.
“Malaysia is very privileged to be the first home for these interactive wax exhibits that possess both voice and motion capabilities,” Ong said.
“The technology is not new but the idea to combine it into one product is,” she said adding the the company’s leisure segment contributed RM32 million to I-Bhd’s 2012 revenue and is expected to double its figures to RM64 million this year with the opening of Red Carpet.
“Red Carpet is the main attraction we are rolling out for Visit Malaysia Year 2014, although there would be several smaller projects in the works.”
Munoz was confident that Red Carper is the first of its kind in the world and hopes that visitors will be allowed to be involved with the exhibits in the museum.
“Red Carpet will stand out as a brand because it is unique. It gives people the opportunity to rub shoulders with their favourite celebrities and even take pictures and interact with them,” he said.