Masteron: Delivering the Right Balance between Quality and Affordability for First-Time Homebuyers

26 Jun 2019

The problem of home affordability is larger than ever. If you’ve been looking to buy your first property, you would know this all too well. You might have looked around at all the luxury condominiums being built and advertised, then wondered to yourself, how am I ever going to afford this?

It seems like every new development is targeted towards the high-income segment, leaving first-time homebuyers with few quality options.

Enter Masteron, a developer that has been serving this neglected demographic since 1997. With strong roots in the Puchong area (did you know it has built the highest number of residential apartment units in the area?), Masteron is focused on building high-quality yet affordable homes for first-time homebuyers.


A 20-Year Track Record of Success

Spanning back to 1997, Masteron’s first project — Taman Mas Puchong — was launched. Since its inaugural development, Masteron has completed close to 10,000 units with a total gross development value (GDV) of over RM1 billion. This includes the ‘Koi’ series in Puchong, comprising Koi Kinrara, Koi Tropika, Koi Boulevard, Koi Legian, Koi Prima, and Koi Residences.

Another major project being developed by Masteron is the massive 150-acre Lakeside City in Puchong Prima. The first phase of this project, Aurora Residences, has already been delivered. The second phase is targeted to be launched by the end of 2019.

In addition to residential units, Masteron has also been successful in the commercial space, having built and operated the 20-storey Sentral Vista office building in the bustling KL Sentral area. Menara Choy Fook On, a PJ landmark, was also built by the company and now serves as its distinctive corporate headquarters.



Setting Its Sights High with Over RM2 Billion Worth of Projects

Not content with resting on its laurels, Masteron has set its sights high. It has well over RM2 billion worth of projects in the pipeline including:

  • Verando: The first phase of its 35-acre mixed-use development located strategically in PJ South Sentral .
  • Trivera: 484 units in Taman Mas Puchong. 
  • Cirrus: The next phase of its Lakeside City project, currently being designed by the award-winning international architect, Aedas.

And this is only on the residential side. Masteron has since taken its expertise in building high-quality apartment buildings into the hospitality industry as well. It already operates two hotels in the United Kingdom: Brandon Hall in Coventry, and Ardoe House in Aberdeen. On the local front, Masteron is also the developer behind the soon-to-be-completed 318-room Four Points by Sheraton in Kuala Lumpur.


Maintaining Focus on First-Time Homebuyers

verando residence - 2

Masteron is a developer with big ambitions. The volume of its projects are steadily increasing and it has even expanded into other niches and markets.

Yet, Masteron has never lost focus on its key residential demographic, first-time homebuyers looking for the ideal mix between quality and affordability. While its residential developments have been constantly improving in both design and quality, Masteron has always made sure that its projects remain affordable for first-time homebuyers. 

With its philosophy of never compromising on either quality or affordability, Masteron is one developer first-time homebuyers should pay attention to!


Check out Masteron’s latest launch – Verando Residence: 


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