COVID-19 has brought new realities to our lives, that just a few months ago, seemed unimaginable. Stay-at-home orders are keeping many people close to home, and social distancing is now widely accepted as the new norm.
In the midst of this, we are also discovering new ways to get things done while working at home. While the world becomes increasingly digital, even more so in this current situation, you can check out these 3 useful online marketing tools that are available to you in this day and time, so you can bring your leads closer to you. In our previous article, we also shared Helpful Tips to Close Deals During COVID-19 to prepare you for a strong bounce back when COVID-19 eases.
1. Keyword Research Tools
In this digital age, where information is readily available at the click of a mouse, property seekers are using search engines more than ever to search for their next home. If you want to increase leads and sell more properties, you will need to – literally – pop up in front of a property seeker’s face at the same moment they’re searching for them. It’s doable, and here’s how you can do it with SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to build your online presence and channel prospects from the search engine to your website.
What does SEO and SEM refer to?
Search Engine Optimization (SEO) helps to improve a website’s visibility in organic search engine results. When you use SEO, you are actively working to improve your website, so it appears towards the top of organic search engine results. It is a reliable and affordable way to generate more clicks to your website since no payment is required.
Search Engine Marketing (SEM) is also commonly referred to as Paid Search advertising. Paid search ads are displayed above organic search engine results and they come with a small “Ad” text placed in front of the ad.
Using complex algorithms, Google ranks pages in its index that it believes are best suited to provide users with the information that they seek based on the queries that are searched. To rank your ad on the top of a Google search result page, you need to create educational and engaging content revolving around users’ searches – also known as keywords.
The keywords refer to the terms that users search on the search engine. Different keywords will have different search volume than others. You may use KWFinder or Google Keyword Planner to help you find the right keyword to use on your listing description and agent profile.
Once you have applied the right keyword, it will bring more leads to you.
2. Google Trends
This is another great tool to check out and get popular keywords and trends that relate to your objectives. And this is free and easy to use!
Google Trends is a website by Google that analyses the popularity of top search queries in Google Search across various regions and languages within Google Search, Google News, Google Images, Google Shopping and YouTube. The website uses graphs to compare the search volume of different queries over time.
This tool can compare search queries to explain a trend of property seeker behaviour in a specific period. For example, when you compare the search volume of “Condo for Rent” and “Condo for Sale” in the past 12 months, you can then focus on the one that generates a higher search volume to get in sales leads.
Google Trends also provides geographical information about search engine users by showing you related search terms and how interest varies by subregion. This information can help you post effective property listings to target the right audience and at the right place. Whereas a certain listing might not be popular in one area, it could be heavily trending in another
3. Spotlight Feature
Now that we have talked about SEO and SEM, it’s also important for you to ensure your listings rank highly within the first page on PropertyGuru search results so you can outrank and outshine your competitors and bring greater exposure and potential leads to your business.
One way to ensure that your listings get more visibility and stay on top of search results is to use our Spotlight feature.
Spotlight allows your quality listing to stand out in search results, capture relevant property seeker’s interest and generate more leads. Spotlight your listing now or learn more about Spotlight here.
To activate Spotlight, you need Ad Credits.
To learn more about these online marketing tools, you can check out the webinar on PropertyGuru Academy or sign up for other complimentary webinars to stay empowered through this time.
Stay tuned for next week’s article!
Agent partners, we are standing by you. Let’s take care of each other.
#KitaJagaKita #GuruCares #PGMYStandByYou
Check out your COVID-19 Resource Guide to see the relief measures, latest webinars and articles available to you!
Sign up for your free webinar sessions available on PropertyGuru Academy!
Other articles on GuruCares initiative for agent partners:
- Standing By You Through COVID-19 (GuruCares Initiative launched on: 1 April 2020)
Find out more about the suite of relief initiatives we rolled out for new and existing agent partners.
- Supporting You Further With GuruCares Initiative: MCO Extension Edition (GuruCares Initiative launched on: 20 April 2020) Find out more about MCO Extension Edition we rolled out for our agent partners.
- GuruCares Initiatives Extended For Your Strong Bounce Back (GuruCares Initiative launched on: 6 May 2020) Find out more about GuruCares Initiatives Extended For Your Strong Bounce Back.
- GuruCares Initiative: Free Webinars By PropertyGuru Academy
Offering you accessible resources so that you can stay on top of the game and be ready to bounce back into action anytime.
- Stockpile Your Prospects By Using These 3 PropertyGuru Features
3 features that can help you stockpile your prospects, by building trust and credible with property seekers.
- How To Use Your Ad Credits Smartly
Get insights from our consumer data on how to optimise your Ad Credit spend
- 3 Online Courses We Recommend to Property Agents
Learn tips and skills from real estate professionals to help you prepare for post COVID-19 market rebound.
- Property Seekers Still Keen Despite COVID-19. Here’s What They Are Looking At
Gain valuable insights on what property seekers are looking for, despite these uncertain and challenging times.
- Helpful Tips To Close During Covid-19
Here’s a list of some tips on how you can up your game and still manage to successfully close deals, despite these challenging times.
- When And Where To Focus Your Listings In May
Get valuable insights based off PropertyGuru’s proprietary data in April 2020, to strategise your next steps to success.