Sime Darby Property Completes Inaugural Economic Empowerment Programme For B40 Group

27 May 2021

Sime Darby Property Completes Inaugural Economic Empowerment Programme For B40 Group

Sime Darby Property Bhd has completed its first Economic Empowerment Programme (EEP), a six-month programme aimed at supporting the B40 communities within its townships such as Bandar Bukit Raja, Bukit Subang, Ara Damansara and Putra Heights in Selangor.

Of the 49 programme participants, 80% saw higher income during the first phase of the programme which started in October last year, reported The New Straits Times (NST).

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Datuk Azmir Merican, Group Managing Director of Sime Darby Property, said the EEP is the company’s commitment to building sustainable communities via equitable growth for all stakeholders in its townships.

He added that the company will continue to support national recovery efforts via impactful programmes that are aimed at benefitting its stakeholders, with more focus on the B40 communities within its townships.

“EEP’s commendable results give us the confidence to extend the programme at our other townships to benefit more communities. The programme has equipped the participants with social media marketing knowledge, as well as enhance their e-commerce business acumen to create a sustainable income stream which will benefit them for the long-term,” he said as quoted by NST.

For the programme, Sime Darby Property has collaborated with People Systems Consultancy (PSC), which is a multinational social enterprise devoted to eradicating poverty, with focus on several goals set under the United Nation’s Sustainable Development Goals.

Raymond Gabriel, Executive Director of PSC, believes in EEP’s sustainability to be implemented further at other townships of Sime Darby Property.

“The tangible results from this programme are good examples for other organisations to learn more on how they could help small business enterprises and the B40 community with valuable skills and knowledge,” he said as quoted by NST.


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