Noting a growing demand for landed residential properties, Sime Darby Property Bhd will strive to meet its client’s needs with new and existing products, said Datuk Azmir Merican, the company’s Managing Director.
According to the developer, its new launches of freehold residential properties proved to be a hit among homebuyers.
The company secured total outstanding sales of RM572 million through bookings for 662 housing units across its 14 townships via its recently concluded ‘Siap, Sedia, Raya’ campaign, which ran from 15 April to 31 May this year, reported The New Straits Times (NST).
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The ‘Siap, Sedia, Raya’ campaign offered house buyers Hari Raya deals of up to RM10,000, on top of current sales packages for selected properties across the company’s 14 townships.
The City of Elmina in Shah Alam, for instance, saw 187 Elmina Green Four units snapped up for RM144 million, while 32 units of Hevea Phase 2 were also taken up for RM67 million.
Lyra 2 in Bandar Bukit Raja, Klang registered RM68 million in total sales booking for 93 units. East Residence Courtyard Villa and Senada Residences at the KLGCC Resort also recorded sales bookings of RM14 million and RM19 million, respectively.
Meanwhile, The Ridge at KL East sold 46 units for RM32 million.
Over in the Southern Corridor, Planters’ Haven in Negeri Sembilan moved 18 units for RM25 million, while Harmoni Permai homes in Bandar Universiti Pagoh saw 19 units booked during the campaign period.
Azmir noted that the tactical launch plans of the company as well as the ongoing Home Ownership Campaign (HOC) 2021 incentives were a great combination for its ‘Siap, Sedia, Raya’ campaign.
He also attributed the success of the campaign to the low Overnight Policy Rate (OPR) as well as to other supporting factors like the removal of 70% margin financial cap for third residential property and stamp duty exemption.
“This success follows a long list of healthy take-up rates of over 90% for our products which we achieved since the start of the year. Our strategic sales and marketing plan to offer the right products at the right location and more importantly, at the right price point has been proven to be effective,” said Azmir as quoted by NST.
And with HOC’s extension, Sime Darby Property is looking forward to a similar response for its future launches for this year.
Image source from Sime Darby Property
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