Kuala Lumpur, 8 March, 2011 — The true property Guru is in the house, or more accurately, in the country with the launch of property portal HomeGuru (www.HomeGuru.com.my) in Malaysia.

The portal went ‘live’ on January 26, 2011 and has achieved over 55,000 property listings with a registered base of 5,000 agents, with its page views soaring to over 1 million since then.

The company’s “True Guru” online viral campaign starring popular Malaysian celebrities Jack Lim and Gan Mei Yan, launched on February 14, 2011 and amassed over 44,000 page views in under three weeks.

These fast-growing figures show a strong interest in what HomeGuru promises – targeted marketing services and tools for real estate advertisers and agents that will help generate more business and income at a faster pace, and to equip and educate home/property buyers with what they need to make informed purchase decisions quicker.

Since its soft launch, HomeGuru has been keeping consumers constantly updated on the latest trends in the Malaysian property market, with expert buying and renting guides, daily market news updates and market research reports. The portal also features opinionated blogs written by property experts and a free daily e-news bulletin that is sent out to subscribers at 2pm every day.

This strong focus on customer service and innovation further highlights the innovative brand culture HomeGuru’s parent company, AllProperty Media Pte Ltd, is renowned in the region for.

Listed in Marketing Interactive’s Top 10 Digital Media for 2010, AllProperty Media is Asia’s leading property portal network with a presence and partnerships in seven countries in the region – Malaysia, Singapore, Indonesia, Hong Kong, India, Australia and Macau – which enables it and its registered base of agents to reach out to Malaysian and overseas buyers.

The company has won several awards to date – “CNBC World’s Best Property Award 2009”, “Best Property Portal Asia Pacific 2009” and “Best Property Portal Singapore Award” in 2008 and 2009, the inaugural Singapore Venture Capital and Private Equity Association (SVCA) award for Best Performing Company 2010, and the Singapore Infocomm Technology Federation (SiTF) award for Best E-Enterprise Company for 2010.

“We are excited about our venture into the Malaysian real estate market and it has shown great promise so far. HomeGuru has managed to overtake several other well-known portals to currently occupy the No. 2 position in the country’s list of top property portals, and we intend to establish it as Malaysia’s leading real estate site soon,” said AllProperty Media CEO Steve Melhuish.

“HomeGuru is committed to supporting Malaysia’s real estate industry and agents, as well as to assist in making property-hunting a pleasant affair for buyers and investors in and outside of Malaysia,” he added.

Melhuish, along with AllProperty Media managing director Jani Rautiainen are founders of the company and were in town for HomeGuru’s launch at the Avanti Italian-American Ristorante, Sunway Resort Hotel in Bandar Sunway today.
The launch was officiated by Melhuish, Rautiainen, HomeGuru country manager Steven Tan, Redberry COO David Ho. and Y. E. Cheong, CEO and founder of FullHouse Media Sdn Bhd.

Also present at the event were local actors and deejays Jack Lim, Gan Mei Yan and Hunny Madu, who starred in the “True Guru” online viral campaign.

Redberry has signed a joint venture partnership with AllProperty Media while FullHouse Media is the owner of North Malaysia’s top property portal, Fullhouse.com.my, which has been acquired by AllProperty Media to further its expansion into Penang and the other northern states.

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