KUALA LUMPUR, 15th May 2012 - PropertyGuru Group, Asia's leading property portal, 
today announced that its existing Malaysian property sites, HomeGuru.com.my and Fullhouse.com.my, will be consolidated and officially rebranded as PropertyGuru.com.my.
The consolidation of the websites publicly articulates the Group's pledge in easing the property buying, investment and rental process for consumers. Under PropertyGuru.com.my, property seekers enticed by Malaysian properties will now only need to visit one website to enjoy greater ease in choosing from a wider variety of properties available for sale or rent.
On a macro level, the focus on a single identity underPropertyGuru.com.my will bring about more effective branding for the property group in Malaysia by tapping into the popularity of the PropertyGuru brand name under the Singapore network on PropertyGuru.com.sg, Singapore's leading property portal and the flagship website of PropertyGuru's network, where Malaysians currently form the largest group of foreign property buyers. This ensures overall consistency and assures users across both markets that they will get the same quality experience for property search under the newly rebranded portal. "With the rebranding to PropertyGuru in Malaysia, we are consolidating our resources to ensure we deliver maximum value and leverage on our strength in Singapore to grow regionally," mentioned Steve Melhuish, Group CEO of PropertyGuru Group.
This exercise brings further added convenience for advertisers, real estate agents and developers alike, to expand their exposure while allowing them greater control to manage their campaigns on one platform. "Via the change and alignment with our regional presence, we can now give our clients easier access and regional reach through the PropertyGuru network. We will also leverage on regional marketing efforts, driving traffic to PropertyGuru.com.my; giving advertisers the opportunity for wider exposure. Visitors to our site will also enjoy a wider variety of legitimate properties available for sale or rent. What this means for consumers is that they will find it easier to make property buying, investment and rental decisions," adds Melhuish.
In conjunction with the rebranding exercise, PropertyGuru Group will continue to invest heavily to the tune of over RM5 million on advertising and publicity to build its brand presence in Malaysia. "We see this as a major milestone for the Group as we press on into solidifying our position as Asia's Leading Property Portal," concluded Melhuish.
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Media Contacts:
Mr Jason Thoe, Head of Marketing
Contact number: +603 2279 7555 ext. 320
Email: jasonthoe@propertyguru.com.my
Ms Widya Sharkawi, Editor
Contact number: +603 2279 7555 ext. 320
Email: widyawati@propertyguru.com.my
About PropertyGuru Group:
PropertyGuru was founded in 2006 as a self-funded company, with a vision to make the property search process a breeze for buyers, sellers and investors. Taking advantage of Asia's growing affluence for property and the online boom, it received its first VC investment funding in 2008. Since then, the company has grown rapidly, reaping profits and positive cash flow in 2009, tripling revenue in 2010.
PropertyGuru is now Asia's leading online property portal, with a presence in 10 countries, including offices in Singapore, Malaysia, Indonesia, Thailand and partnerships with leading property websites in Australia, Hong Kong, India, Vietnam, China and Macau. It has over 7.5 million buyers viewing 60 million property pages monthly, with a growing database of 350,000 opted-in buyers and over 19,000 real estate agents.
PropertyGuru provides an integrated media platform that real estate developers and agencies can use to promote their brands and generate sales leads. The entire PropertyGuru community boasts 400,000 residential and commercial properties and clients include almost 500 prominent developers from Asia, Europe and the Americas, as well as over 19,000 real estate agents in Asia.
PropertyGuru has also won multiple awards, including the Overseas Property Professional "Best Online Media (Gold) Award 2011" and "Best Online Service (Silver) Award 2011", Red Herring "Top 100 Asia Technology Award 2011", Hitwise "No.1 Website in the Property Industry" award, the Singapore IT Federation (SITF) award for "Best Mobile Application (Merit) 2011" and "E-Enterprise Company 2010", the Singapore Venture Capital & Private Equity Association (SVCA) award for "Best Performing VC Backed Company 2010", Marketing Magazine's "Top Digital Media of the Year 2010" award, CNBC World's "Best Property Portal Award 2009" and the "Google Zeitgeist Singapore 9th Fastest Rising Search Term 2009".
About PropertyGuru.com.my:
www.PropertyGuru.com.my is the fastest growing Malaysian property portal set up as part of a joint venture between PropertyGuru Group and Malaysia's RedBerry. PropertyGuru has over 800,000 visitors viewing more than 4 million pages monthly. With over 110,000 listings and 3,500 agents signed up, PropertyGuru gives consumers the platform to find properties for purchase, sale, rental or investment and a direct channel to search for and contact agents. An SME Tiger Award Winner for Online Business (Gold Award), PropertyGuru is designed with the end-user in mind; featuring real-time access to multimedia-rich content, covering property-related products, services, news, advice, guides, tools and a rapidly growing online property database in Malaysia.