JAKARTA, 7 October 2014 - Rumah.com is pleased to announce Rafael Jeffry Sani as the New Country Manager in Indonesia, effective from September 1st 2014. Jeffry will oversee Rumah.com’s rapid growth in Indonesia’s leading property portal. His priorities will be to strengthen the local leadership team and channel the company’s innovation to the optimal benefit of its site visitors and customer base. Rumah.com, part of Asia’s leading online property portal group PropertyGuru.com, already receives more than 2 million visitors to its pages every month.
Jeffry brings a wealth of experience into his new role, with more than 17 years in various industries such as hospitality, FMCG (Coca Cola, Philip Morris), financial institution (HSBC), manufacturing (Holcim), lifestyle (Fashion TV) and media publishing (Fashion TV Magazine, MNC Group-HighEnd Magazine, Co-Founder/Editor in Chief – Asia Dreams Magazine), consulting (Edelman, Andrew Tani), travel (Mandala Airlines, Anta-Vaya Group, Smailing Group) and also as part-time lecturer in Marketing, Branding, Advertising (FMDS). He is also the founder of Candlelight Communications and Jecreare Creative Consultants.
With a diverse background, Jeffry’s key areas of expertise are marketing, branding, strategic business development, communications and with an overall senior management knowledge of finances, human capital and policy procedure. He adds, “I’ve had the privilege of leading some high-caliber re-branding, change management, diversification, result driven urgency in a competitive market.”
Jeffry’s appointment comes at the height of Rumah.com’s success. To date, Rumah.com is the largest property portal in Indonesia with more than 290,000 property listings and more than 8,800 active real estate agents. Particularly on the back of its suite of mobile apps that have received numerous accolades, Rumah.com aspires to be that expert partner that enables Indonesians find their dream home.
“I am really looking forward and passionate to be a part of this organization and family, and begin to add significant value, contributing to the business in Indonesia. With my experience and knowledge I hope to be able to provide unique angles, ideas and also breakthrough processes in driving the business forward and sustainable.” said Jeffry.
According to Steve Melhuish, Co-Founder and CEO of PropertyGuru Group, “Jeffry brings to the Group business and leadership experiences to further steer the growth of Rumah.com in Indonesia. With Rumah mobile apps downloads grows double from last year and more than 8800 of active real estate agents advertise with us. His proven capabilities in managing portfolio across different brands, Jeffry is a good fit in accelerating the success of Rumah.com”