Partnership to bring premium quality, expert content on real estate to Malaysian property investors
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KUALA LUMPUR, 25 August, 2011 — Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company and www.HomeGuru.com.my, one of Malaysia’s leading real-estate websites, today announced a partnership that will see the two publishers deliver premium property content to an Internet audience of over 18 million users in the country (Source: IDC).
In this first-of-its kind content partnership, HomeGuru will deliver market intelligence, real estate news, expert views, interviews and articles, as well as related content such as real estate directories, upcoming events and mortgage guides on Yahoo! to help users in Malaysia with their property decisions.
The partnership will drive additional traffic to both sites, as well as increase brand awareness for HomeGuru in the core property market of Malaysia. The agreement will also allow Yahoo! to monetise allocated ad inventories on HomeGuru’s network.
Commenting on the collaboration, Country Editor of Yahoo! Malaysia, S Vicknesan said, “HomeGuru’s content, combined with Yahoo!’s regional audience and advanced targeting capabilities, will deliver the best experience for online audiences. The partnership also strengthens Yahoo!’s commitment to bring locally relevant editorial content to our users as well as complements news offering on Yahoo! News and Yahoo! Finance – the two leading sites in Malaysia, with expert articles in the real-estate field.”
According to Steve Melhuish, Group CEO of PropertyGuru, the owners of HomeGuru, the partnership is a win-win opportunity for both parties and enables readers to make informed decisions about their most important investments. “Property-related news, market intelligence, trends, tips and techniques of investment, is a closely-watched topic in Malaysia. This partnership brings together the core strengths of Yahoo!’s tremendous reach in Malaysia and HomeGuru’s diverse database and online tools.”
With 73% of the total population focused on online news, the two publishers are also seeking to tap into the growth potential of digital media in Malaysia.
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Media contact:
Madhavi Tumkur
Corporate Communications Manager
Yahoo! Southeast Asia
Phone: +65 6809 8216
Email: madhavit@yahoo-inc.com
Ms. Winnie Khoo
Chief Marketing Officer
AllProperty Media Pte Ltd
Tel: +65 6238 5971
Email: winnie@allproperty.com.sg
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That’s how we deliver your world, your way. And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. For more information, visit the pressroom (pressroom.yahoo.com) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).
About HomeGuru
HomeGuru is the leading Malaysian property portal company set up as part of a joint venture between Singapore’s PropertyGuru and Malaysia’s RedBerry Media group in 2010. The Company runs two websites in Malaysia with almost 3 million property pages searched and researched every month: www.HomeGuru.com.my, launched in October 2010 and North Malaysia’s leading property portal, www.FullHouse.com.my, which was acquired in January 2011.
About PropertyGuru
AllProperty Media Pte Ltd is Asia’s leading property portal group with a presence in eight countries (directly and via partners). Almost 4 million users view 48 million property pages on the Company’s websites across South East Asia. The Company’s revenues tripled in 2010, traffic doubled and agent subscriptions grew 85%.
AllProperty Media was founded in 2006 by two successful entrepreneurs in Singapore and is best known for runningwww.PropertyGuru.com.sg, Singapore’s leading property site (sources: Hitwise, Alexa and Google). It also runswww.CommercialGuru.com.sg; Singapore’s only dedicated commercial and industrial property portal, as well aswww.LoanGuru.com.sg, an online mortgage brokerage with access to over 300 mortgage deals from 23 major local and international banks.
The Company has picked up a number of industry and government awards over the last 3 years including “CNBC World’s Best Property Portal 2009”, “Google Singapore Top 10 Fastest Rising Search Term 2009”, Singapore IT Federation (SITF) award for “Best E-Enterprise Company 2010”, Singapore Venture Capital & Private Equity Association (SVCA) award for “Best Performing VC Backed Company 2010” and voted “Top Digital Media of the Year 2010” by Marketing Magazine.