Penang, 19 September 2025 — Asia Green ( 东园) today officially launched its new corporate identity and future direction under the theme “A Green Vision”, marking a significant milestone in the company’s 22-year journey of shaping Penang’s property landscape.
The Green Vision and Rebranding launch was officiated in the presence of six distinguished YBs:
- YB Jagdeep Singh Deo A/L Karpal Singh
- YB Jason H’ng Mooi Lye
- YB Dato’ Seri Sundarajoo A/L Somu
- YB Lim Siew Khim
- YB Fahmi Bin Zainol
- YB Kumaresan A/L Aramugam
Their attendance underscored the event’s importance in aligning with Penang2030’s vision of a family-focused, green, and smart state.
As Asia Green’s second-generation leader and newly appointed CEO, Ms. Tan Li Mei unveiled the company’s new Vision:
“To redefine real estate through ecological harmony and purposeful living, guided by the 3+X model of Technology, Ecology, Art & Culture, and Wellness.”
The company’s Mission further highlights its commitment to creating next-generation smart ecological townships guided by the SISHENG framework — Living (生活), Ecology (生态), Vitality (生机), and Business (生意) — where people, nature, and innovation thrive in harmony.
“With our new guiding purpose, ‘Building with Love, Living with Purpose,’ we aim to go beyond property development. We want to build ecosystems that nurture both people and the planet, bringing long-term value to communities,” said Mei.
Asia Green is also shaping thought leadership in this direction by being one of the lead organisers for Hanwang, a regional thought-leadership forum in Penang to build a regional movement that is aligned with this Green Vision.
The launch marks a strategic shift for Asia Green towards smart ecological civilisation development, integrating sustainability, technology, culture, and wellness to meet future living needs. And to enable that this puts Penang on the world map, today also marks Asia Green’s international partnership with Consulus, a global impact investment and creative change firm.
The partnership will see Asia Green join Consulus global network of changemaker organisations in 23 nations from Americas, Asia, Africa and Europe. The partnership will see the launch of Consulus Penang to help shape changemaking in the state while also promoting Asia Green’s impact and thought leadership and that of Penang in well-being with ecology and sustainability globally.
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