Kuala Lumpur, 24 October 2025 – KL Wellness City (KLWC), Malaysia’s first purpose-built wellness metropolis, today hosted the Ironman Florida, USA Send-Off & New Strategic Partnership Celebration at the KL Wellness City Gallery, marking a dual milestone in the township’s journey towards advancing health, wellness and community spirit.
The event was graced by Mr. Suriaghandi Suppiah, the newly appointed Chief Executive Officer of the Malaysia Healthcare Travel Council (MHTC). KL Wellness City’s Executive Director, Dato’ Sri Dr. Vincent Tiew, extended his warmest congratulations to Mr. Suriaghandi on his new role and expressed confidence that under his leadership, Malaysia’s healthcare travel and wellness ecosystem will continue to thrive globally.
“We are honoured to host Mr. Suriaghandi Suppiah at KL Wellness City and congratulate him on his recent appointment as CEO of MHTC,” said Dato’ Sri Dr. Vincent Tiew, Executive Director of KL Wellness City. “His leadership marks an exciting new chapter for Malaysia’s healthcare travel industry and we look forward to greater synergy between KL Wellness City and MHTC in positioning Malaysia as a true global wellness destination.”
KL Wellness City Ironman Team Heads to Florida
Representing Malaysia and KL Wellness City at Ironman Florida, USA 2025, which will take place on 1 November 2025, are Dato’ Sri Dr. Vincent Tiew and Mr. Ng Choon Keith — two distinguished triathletes who continue to embody KLWC’s mission of promoting active, healthy living.
Dato’ Sri Dr. Vincent Tiew was officially recognised by the Malaysia Book of Records in October 2024 for achieving “The Most Ironman Competitions Completed by an Entrepreneur”, completing an impressive 11 full Ironman races within 24 months.
In 2025, he continued his international Ironman journey by competing in the Ironman World Championship race in Nice, France (September 2025) and Ironman Barcelona (October 2025) — leading up to Ironman Florida (November 2025). The upcoming race in Florida, USA will mark his 16th full Ironman, stamping a solid record of 16 completions within just 36 months, a remarkable testament to endurance, discipline, and resilience.
Meanwhile, Mr. Ng Choon Keith is a five-time Ironman finisher and a two-time Oceanman finisher, who made history as the first Malaysian to complete the world’s longest 81 km national open-water swimming competition in River Bhagirathi, India — a feat recognised by the Malaysia Book of Records.
Both Dato’ Sri Dr. Vincent Tiew and Mr. Ng Choon Keith will proudly wave the MHTC flag during the Ironman Nations Parade and aim to complete the race carrying the “MHTC’s Malaysia Year of Medical Tourism (MYMT) 2026” flag in hand, symbolising Malaysia’s leadership in global medical and wellness excellence.
As part of the MYMT 2026 initiative, the Ironman Florida Send-Off also supports a national campaign by MHTC to position Malaysia as a leading global destination for healthcare and wellness travel, in conjunction with Visit Malaysia 2026 (VM2026).
The campaign showcases Malaysia’s medical excellence, world-class facilities, and holistic wellness offerings under one unified banner. It also promotes active, preventive, and healthy living, in line with Malaysia’s vision of becoming a Global Wellness Destination, while encouraging public-private collaboration to strengthen Malaysia’s integrated healthcare and tourism ecosystem.
Welcoming Four New Strategic Partners
KL Wellness City also announced the addition of four new strategic partners – SQL by EIST, Anemos, and Danai Wellness Spa bringing its total strategic partners network to 15 key collaborators.
- SQL by EIST System Sdn Bhd, established in 2014 by Ms. Christine Tan, is a trusted provider of Enterprise Resource Planning (ERP) and Point of Sale (POS) software solutions. As an authorized distributor of SQL Accounting and Payroll, EIST empowers businesses to streamline financial operations, enhance compliance, and make data-driven decisions. Recognized by the Malaysia Book of Records for organizing the Most e-Invoice Talks in Malaysia (2025), EIST continues to champion Malaysia’s digital transformation through regular workshops, training, consultation and system support for businesses nationwide.
- 100DNA by Anemos Management Sdn Bhd, established in 2011 by Prof. Dr. Datuk Seri Edmund Heng, is a Malaysia-based nutraceutical company renowned for its science-backed, high-efficacy health supplements distributed across six regional markets — Singapore, Indonesia, Thailand, Cambodia, Vietnam, and China. The company’s innovation and commitment to excellence have earned multiple accolades, including the Golden Bull Award, Nan Yang Golden Eagle Award, and Global Branding Award (China). The company also developed 100DNA, a next-generation precision health solution that analyzes over 1,000 genetic markers to provide personalized insights into lifestyle compatibility, disease risks, cancer predisposition, and drug response. More than a health report, 100DNA serves as a lifelong blueprint for smarter living, helping individuals make informed decisions for better health and prevention.
- Danai Wellness by Crigen Resources Berhad, established since 2003, is a premium wellness brand offering holistic spa and therapeutic experiences that rejuvenate the body, mind, and spirit. With an outlet located at The Boulevard Hotel, Mid Valley City, Danai Wellness Spa’s commitment to integrated wellness aligns seamlessly with KL Wellness City’s mission to promote total wellbeing and balanced living.
- EF Store Sdn Bhd is a Malaysian company dedicated to promoting health and wellness through premium, natural products. Established in 2023 following the success of EF Malaysia Online Store, the brand curates high-quality food and wellness products ranging from organic fruits and premium imported ingredients to preservative-free Asian cooking pastes. The company’s philosophy centres on providing safe, wholesome, and transparent choices for health-conscious consumers. Its proprietary wellness brand, Xiao Healthy, embodies the belief that wellness should be simple, natural and accessible to all. The flagship product, Avomilk, is an avocado-based, plant-based meal replacement enriched with multigrains and functional ingredients that support gut health and immunity. Following strong success with Avomilk Original, the brand introduced Avomilk Cocoa in mid-2025, achieving remarkable sales and establishing EF Store as an emerging name in Malaysia’s growing wellness industry.
“KL Wellness City represents a forward-looking vision that aligns strongly with MHTC’s mission to position Malaysia as a leading global destination for healthcare and wellness,” said Mr. Suriaghandi Suppiah, Chief Executive Officer of MHTC. “By combining the strength of public-private partnerships, Malaysia continues to showcase that wellness is not only a lifestyle but also a national value and a key driver for medical tourism.”
Through this event, KL Wellness City continues to strengthen its ecosystem as Malaysia’s hub for integrated healthcare, wellness, and medical tourism, fostering strategic collaborations that align with the national vision of positioning Malaysia as a Global Wellness Destination.
“This event reflects KL Wellness City’s commitment to championing wellness in every dimension from physical endurance to strategic collaborations that drive innovation and community wellbeing,” said Dato’ Sri Dr. Vincent Tiew, Executive Director of KL Wellness City.
The celebration concluded with a symbolic flag-off for the Ironman Florida athletes, followed by the signing of the Memoranda of Understanding (MoU) with the new strategic partners.
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