- Advancing Circular Living: Three Pre-Loved Market activations across 10 days collected 1,502 donated items, successfully rehomed 401 items, and raised RM5,372.20 for charity.
- Delivering Measurable ESG Impact: A collective effort involving Tropicana employees, PropertyGuru and community partners diverted 304.39 kg of pre-loved items from landfills, with 100% of proceeds channelled towards supporting local charities and welfare homes.
- Strengthening Corporate & Community Partnerships: Guided by its Strategic ESG & Narrative Framework, Tropicana Foundation continues to advance responsible consumption, circular giving, and meaningful community engagement through collaborative partnerships
Kuala Lumpur (12 November 2026) – As sustainability increasingly shapes the way communities live, consume, and give back, Tropicana Foundation is championing its Pre-Loved Market initiative as a platform for circular living, demonstrating how everyday actions and corporate collaboration can deliver measurable environmental and social impact. Reflecting Tropicana Corporation Berhad’s (“Tropicana” or “Group”) broader commitment to sustainability, Tropicana Foundation, the Group’s independent, community-conscious arm, successfully concluded three Pre-Loved Market activations in 2026, collecting 1,502 donated items, rehoming 401 items and raising RM5,372.20 for charity, while diverting 304.39 kg of waste from landfills.
Held across 10 operational days at Tropicana’s headquarters in Tropicana Gardens Office Tower and PropertyGuru’s headquarters, the three markets attracted 445 visitors, bringing together employees, corporate partners, and communities in a shared commitment to responsible consumption and charitable giving. Beyond giving pre-loved belongings a second life, the initiative successfully rehomed 113.50 kg of items through community purchases, with 100% of proceeds channelled towards supporting local charities and welfare homes.
More than a fundraising initiative, the Pre-Loved Markets demonstrate how corporate-led ESG programmes can encourage behavioural change, strengthen employee participation, and translate sustainability commitments into tangible outcomes, while creating opportunities for wider corporate and community collaboration.
Serena Lim, Senior General Manager of Group Corporate Communications, Marketing Communications, ESG, T360 Lifestyle, and Programme Director of Tropicana Foundation, shared, “Our Pre-Loved Market initiative reflects our belief that sustainability should go beyond corporate commitments and become part of everyday living. By bringing together environmental responsibility, social wellbeing, and collaborative partnerships, we are creating opportunities for individuals and organisations to contribute towards meaningful and lasting impact. Guided by our Strategic ESG & Narrative Framework, we remain focused on translating ESG ambitions into measurable action. Through circular giving, we encourage responsible consumption, reduce unnecessary waste, and foster a stronger culture of generosity and community participation.”
“Our efforts also support the United Nations Sustainable Development Goals, particularly SDG 12: Responsible Consumption and Production and SDG 17: Partnerships for the Goals, reinforcing the importance of collective responsibility in advancing a more sustainable and inclusive future. The collective achievements of our three markets demonstrate that meaningful change does not always require grand gestures. Sometimes, it begins with a simple decision to give something a second life. This is the essence of Tropicana Foundation’s philosophy, ‘Art of Living, Sharing & Caring’,” she added.
Tropicana Foundation champions pre-loved markets & circular living, turning everyday giving into measurable ESG impact
EXPANDING CORPORATE PARTNERSHIPS & ESG IMPACT IN 2027
Building on the collective success of its 2026 Pre-Loved Markets, Tropicana Foundation aims to expand its corporate and community collaborations in 2027, encouraging more organisations to embrace circular giving as part of their employee engagement, sustainability, and corporate social responsibility initiatives.
Through future Pre-Loved Market activations and collaborative programmes, the Foundation seeks to create more opportunities for businesses, employees, and communities to participate in responsible consumption, reduce waste, and contribute towards meaningful charitable causes.
Tropicana Foundation welcomes corporate organisations, business partners, and community stakeholders to join this growing movement, whether through hosting Pre-Loved Markets, organising employee donation drives, contributing pre-loved items, supporting fundraising activities, or exploring strategic ESG partnerships.
Aligned with Tropicana Group’s three ESG pillars — People, Planet and Partnership — these initiatives reflect the Group’s continued commitment to fostering inclusive communities, promoting environmental responsibility, and building partnerships that create lasting value.
As Tropicana Foundation looks towards 2027, its mission remains clear: to transform collective generosity into sustainable impact, demonstrating that every contribution, no matter how small, can help create a greener, more caring and inclusive future.
Visit https://tropicanafoundation.com.my/ for more information or for corporate collaboration enquiries.
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