• hazym
  • 8 November 2018

Sapphire Paradigm in Kelana Jaya is a highly-anticipated serviced apartment located next to the popular Paradigm mall. Developed by WCT’s unit Jelas Puri Sdn Bhd, the project consists of a 29-storey tower with a total of 229 units that stand on a 99-year leasehold plot with a commercial land title.

Sapphire Paradigm External Facade

Buyers can choose from four configurations. Type A and B have two bedrooms and two bathrooms, Type C has three bedrooms and two bathrooms, while Type D comes with three bedrooms and three bathrooms. Unit sizes range from 1,001 sq ft to 1,722 sq ft, while prices are between RM1.024 million and RM1.672 million, which works out to an average price starting from RM1,046 per sq ft. The development is expected to be completed by the end of 2018.


Address:  Jalan SS7/26A, Kelana Jaya, 47301 Petaling Jaya, Selangor.

Property Type: Serviced Apartment

Land Title: Commercial

No of Storeys: 29

No of Blocks: 1

Total Units: 229

No of Lifts per floor: 4 + 1

Tenure: 99 years

Sales Gallery: WCT Property Gallery (PJ), B-29-2, Level 29, The Ascent Paradigm, No. 1, Jalan SS7/26A, Kelana Jaya, 47301 Petaling Jaya, Selangor.

Site GPS Coordinates: Latitude 3.107012 ; Longitude 101.595707

Expected Date of Completion: Completed

Built-up area: 1,001 sq ft – 1,722 sq ft


– Children’s Play Area

– Badminton Court

– Squash Court

– Game/Reading Room

– Meeting Room

– Multipurpose Room

– Space for Nursery

– Restrooms

– Lounge

– Surau

– Infinity Pool

– Pool Deck

– Floating/Reading Lounge

– Spa Pool

– Wading Pool

– BBQ Pavilion

– BBQ Deck

– Gazebo

– Sky Gymnasium

– Yoga Deck

– Shower Area

– Changing Room

Launch Price: From RM1.024 million

Price psf: From RM1,046

Maintenance Fee psf: RM0.40

Parking Bay/s per Unit: 1-3

Project Details

Sapphire Paradigm comprises 229 services apartments housed within a 29-storey tower. Buyers can select from four layouts. Type A and B have two bedrooms and two bathrooms, Type C has three bedrooms and two bathrooms, while Type D comes with three bedrooms and three bathrooms. Unit sizes range from 1,001 sq ft to 1,722 sq ft, while prices are between RM1.024 million and RM1.830 million, which works out to an average price starting from RM1,046psf.




Starting Price


Type A

1,001 sq ft


2 bedrooms + 2 bathrooms

Type B

1,173 sq ft


2 bedrooms + 2 bathrooms

Type C

1,572 sq ft


3 bedrooms + 2 bathrooms

Type D

1,722 sq ft


3 bedrooms + 3 bathrooms

The development also features many facilities and amenities. These include a gym, gazebo, BBQ deck and pavilion, yoga deck, children’s playground, squash court, badminton court, rooftop lounge, multipurpose room, car wash bays, Jacuzzi, wading pool and a rooftop infinity lap pool. As for the furnishing, the developer has yet to announce such particulars.

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Sapphire Paradigm is strategically located in a prime area. As a matter of fact, aside from being situated next to the bustling Paradigm Mall, it is adjacent to the MSC-status Ascent office tower, five-star New World Hotel and The Azure Residences, while the Kelana Jaya Recreational Park and the Petaling Jaya Stadium are just a short walk away.

The development has excellent connectivity as it has direct access to the Lebuhraya Damansara Puchong (LDP) highway, which leads to Damansara and Kepong. It is also just 1.2 kilometres to the Federal Highway, through which motorists can travel to the heart of Kuala Lumpur, while 1.5 kilometres away is the New Klang Valley Expressway (NKVE), which leads to Klang, the Kuala Lumpur International Airport (KLIA) and the airport’s terminal 2 (KLIA2). There is also an Aerobus Service going to KLIA and KLIA2.

Sapphire Paradigm Location Map


Travelling to Jalan Subang is a breeze, hence, motorists can easily reach Subang Airport and the affluent residential enclave of UEP Subang Jaya (USJ).

If you have a car, all it takes is 6 minutes to travel to the Kelana Jaya LRT Station, which opened in September 1998. If you don’t own a vehicle, the developer provides free daily shuttle service via Rapid KL to and fro Paradigm Mall and Kelana Jaya Putra LRT station hourly from 9am to 11pm.

Moreover, the Glenmarie LRT Station is closer at a 4-minute car ride, and this will function as an interchange station for the ongoing LRT3 project. But in July 2018 the new federal government decided to delay the completion of Phase 1 of the LRT3 project from August 2020 to August 2024 in order to reduce its cost.

Despite the LRT3’s long delay, Sapphire Paradigm is already successful in its own right thanks to its sought-after location.

It is also relatively close to Giant Kelana Jaya Mall and Kelana Jaya Medical Centre. High school SMK Kelana Jaya is nearby as well likewise for Subang Golf Club. Overall, the location is really impressive. It’s flourishing and surrounded by mature townships within 15 – 30 minutes’ drive. Furthermore, there are industrial hubs in the vicinity.

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To evaluate Sapphire Paradigm, we placed it side-by-side with two other developments in the vicinity, namely Panorama Residences and Sunway Serene. The result – Sapphire Paradigm surpasses the two contenders in terms of location, as it is only 30 metres to the popular Paradigm Mall, while the five-star New World Hotel and MSC-status Ascent office tower are just a stone’s throw away.

Homes at Sapphire Paradigm are also more spacious and there are fewer units, resulting in a low-density project.

However, properties in prime locations usually command a premium price, with units at Sapphire Paradigm being significantly more expensive than those in Sunway Serene and Panorama Residences. 


Land Tenure

No. of Blocks

No. of Units

Built Up

Selling Price

Sapphire Residensi




From 1,001 sq ft

From RM1,024,000

Panorama Residences




From 749 sq ft

From RM550,000

Sunway Serene




From 892 sq ft

From RM732,000


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Despite the expensive price tag, we feel that Sapphire Paradigm is definitely a good place to buy a home for your own occupation, on top of being a lucrative investment for renting or selling later. This is because it is sited just next to Paradigm Mall, one of most successful shopping centres in the area.

All in all, Sapphire Paradigm is a great home for home buyers and investors given its central location.


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Eric Wong