The Era @ Duta North

Review

Diane Foo Eu Lynn
⋅
2 May 2017

A New Age of Living Begins

The Era is a brand new mixed urban development that lies at the heart of Duta North. It features six blocks of stylishly designed service apartments and an exclusive retail area known as Fiesta Walk. Every unit in the development is a semi-D or twin unit and they are served by a lifestyle deck called Forest Village. Residents can also enjoy a panoramic view of the surrounding city skylines through its spacious sky lounges and pavilions at the rooftop Moon Deck.

Developer

The project was launched by JKG Land Bhd, a public listed entity that specializes in developing low to medium cost residential and non-residential buildings. They are a small but established player in the industry and was formerly known as Keladi Maju Berhad. Most of their developments are concentrated in the Northern Region but they are currently looking to expand into the Central Region with the introduction of The Era.

Through The Era, they hope that they would have the impetus to kickstart their expansion plans in the Central Region. They are also planning to introduce more affordable homes for the masses in the future, in line with the Government’s vision to help the lower income population fulfil their housing needs.

Address: Jalan Segambut, Segambut, Kuala Lumpur

Property Type: Mixed development (Serviced Apartment & Retail Lots)

Land Title: Commercial

No of Storeys: 53-63

No of Blocks: 6

Tenure: Freehold

Sales Gallery: No.238, Jalan Segambut, Segambut, Kuala Lumpur

Site GPS Coordinates: 3.182684, 101.675771

Expected Date of Completion: 2021

Built-up area: 614 sq. ft. – 2,928 sq. ft.

Facilities: Over 100 unique offerings under the theme DAWN, NOON and EVE

Launch Price: RM360,000 – RM1,700,000

Price psf: Roughly RM600 psf

Maintenance Fee psf: RM0.28

Parking Bay/s per Unit: Between 1-2 lots depending on unit

Special Features:

Located in a strategic location that is in close proximity to KLCC, Mont Kiara and Damansara
Situated 1.4km away from the newly proposed MRT Station and several existing train stations
Features over 100 unique facilities and amenties and an exclusive retail area with a large retail podium
Includes an exquisite Moon Deck that provides a vantage view of the surrounding cities and landscapes
Possesses an affordable price tag and maintenance fee

Floor Plans

Type A1 (646 sq. ft.), Type A2 (614 sq. ft.)
Type B1 (873 sq. ft.), Type B1 a-g (1,550 sq. ft.), Type B1 b-g (1,432 sq. ft.), Type B2 (883 sq. ft.), Type B2a (883 sq. ft.), Type B2-g (1,119 sq. ft), Type B3 (893 sq. ft., Type B3-g (1,389 sq. ft.)
Type C1 (1,023 sq. ft.), Type C1-g (1,453 sq. ft.), Type C2 (1,033 sq. ft.), Type C2a (1,033 sq. ft.), Type C2a1-g (1,270 sq. ft.), Type C2a2-g (1,475 sq. ft.), Type C2a3-g (1,356 sq. ft.), Type C2a4-g (1,464 sq. ft.), Type C3 (1,044 sq. ft.), Type C3-g (1,808 sq. ft.), Type C6 (1,055 sq. ft.)
Type E1a (1,302 sq. ft.), Type E1a1—g (1,927 sq. ft.), Type E1a2-g (1,625 sq. ft.)
Type F1 (2,099 sq. ft.), Type F1a (1,830 sq. ft.), Type F2 (2,217 sq. ft.), Type F2a (1,938 sq. ft.), Type F3 (2,034 sq. ft.), Type F3a (1,765 sq. ft.)
Type J1-g (2,185 sq. ft.), Type J2-g (1,808 sq. ft.), Type J3-g (2,077 sq. ft.)
Type G1 (2,928 sq. ft.), Type G2 (1,808 sq. ft.), Type G3 (1,733 sq. ft.), Type G4 (1,679 sq. ft.), Type G5 (2,013 sq. ft), Type G6 (2,164 sq. ft.), Type G7 (1,550 sq. ft.), Type G8 (2,411 sq. ft.)

The development site overlooking some residences in Putramas

A Walk Through The Era

The Era will comprise of 6 blocks of 53-63 storeys each with a total of 2,910 serviced apartment units. It is currently sitting on 14.8 acres of freehold mixed development with a third of its acreage dedicated to its Forest Village lifestyle centre. There will be a facilities deck located on the 8^th floor that will feature over 100 leisure facilities and amenities under the themes DAWN, NOON and EVE. All of its superlative conveniences are open for the residents to enjoy.

An artistic rendering of the Forest Village concept

In addition to its exciting lifestyle deck, the project will also be featuring a retail section known as Fiesta walk. There, a triple-storey retail podium with a built-up area of approximately 277,000 sq. ft. will be located, along with a Street Boulevard and Bank Street that will include various terrace shops and boutique stores.

A vogue projection of its Fiesta Walk retail centre

Considering that there will be many exciting facilities and amenities’ going to be available in The Era, the maintenance fees of RM0.28 per sq. ft. charged by the developer seems to be a very good deal. They are also providing ample parking space for the residents.

What makes The Era great?

A captivating view of the surrounding city skylines from The Era’s Moon Deck

The Era is perhaps the most refreshing addition to the old and mature township of Segambut. It is the tallest building in the area and possesses a very modern and imposing façade. Inside, every unit is designed to be a semi-D unit with just 11 units per floor. Residents can also enjoy a spectacular view of the KL skylines to the South, TItiwangsa Mountains to the east and the surrounding townships to the North. More importantly, this is a stylish looking project that comes with quite an affordable price tag

The Era @ Duta North, as the name implies, is situated at the center of the hustling and bustling township of Duta North or better known as Segambut. It occupies a strategic but dense location that is sandwiched between Mont Kiara (5km), KLCC (8km) and Damansara (12km).

A retail centre near Jalan Kuching/ Segambut

The main attraction of this new hot spot is its generous offerings of F&B outlets and retail shops. From Chinese and Malay hawker stalls to Old Town White Coffee and other franchises, there are plenty of dining and shopping options to choose from here. Several petrol stations such as Shell, Petronas and Petron can also be found near the project site, making it a very convenient place to live in.

More retail shops around the development site

The only problem with this place is its lack of sophistication. Unlike the other more established townships like the ones mentioned above, Segambut still possesses many shabby and old looking buildings that are in dire need of an improvement. The businesses here are generally not very large scaled either, and there are hardly any noticeable shopping malls or hypermarkets around.

This is not a huge concern though, as many new exciting projects are pouring in and the township itself is experiencing a major rejuvenation. Several high end townships such as Mont Kiara, Damansara and KLCC are also easily reachable, so the opportunity to dine and shop luxuriously is not unavailable.

Getting Around The Site

Heavy traffic congestion at Jalan Kuching/ Jalan Ipoh

By Motor Vehicle

There are several roads that can be taken to reach the development site. For those who are coming from the Damansara or Petaling Jaya area, the Penchala Link or SPRINT Highway would be the fastest way to get here. From those who are travelling from Kuala Lumpur, however, the best route to take is via Jalan Kuching or Jalan Duta. In future, there will also be a link bridge connecting the development to Jalan Putramas and Dutamas 2. So, this will be an added convenience for those who are planning to stay here.

By Public Transportation

At present, The Era is not easily accessible via public transportation. The closest point that a person could travel via a commuter train is to the Segambut KTM station or Titiwangsa Monorail station. From there, there is still quite a distance away to cover before one arrives at the project site. There is some respite though, as a MRT station has been proposed to be built 1.4 km away from the location. So, walking to the site from the train station could be a possibility in the future.

Name	Land Title	Price per Sq.Ft.	Maintenance Fee per Sq.Ft.	Car Park Bays
The Era (JKGLand)	Freehold	RM600	RM0.28	TBC
Eco Sky (Eco World)	Freehold	RM720	RM0.44	1 – 2 units
Lakeville Residence (Mah Sing	Leasehold	RM650	RM0.33	2 units

Compared to the other premium developments around the vicinity such as Eco World’s EcoSky and Mah Sing Group’s Lakeville Residences, The Era is a clear winner when it comes to affordability. This is great news for the buyers as the developer has kept its promise to deliver a stylish but affordable project for them.

There is however a catch as the units in this development are unfurnished and bare. The only additions that will be provided by the developer are those essential items such as sanitary and plumbing fittings and electrical installations such as lighting and power points. The doors and flooring finishes will be of good quality though, so, that should keep those buyers who prefer to see some timber doors and laminated timber floorings content.

A general overview of The Era @ Duta North

The Era is an affordable and stylish development that is situated in a new hot spot called Duta North. It towers over all the other developments in the vicinity with its six blocks of 53-63 storeys serviced apartments. The main selling point of this project is its great location and superb offerings that include over 100 unique facilities and amenities.

The Era also comes with a rather affordable price tag, which makes it a very suitable entry level home to buy and stay at. That being said, this project is located in a highly dense and congested area with patchy road conditions. All of its units come unfurnished as well, so, there will be some additional costs that needs be borne. For those who don’t mind its flaws and are willing to live in a – for now – underdeveloped township, this would be a good project to consider.