Nusa Sentral

Nusa Sentral Commercial Area Overview

1. Development Profile
Nusa Sentral, also known as Nusa Central, is a freehold mixed-use development spanning approximately 300–313 acres in Iskandar Puteri (formerly Nusajaya), Johor Bahru

Developed by Country View, it blends residential precincts themed around the four seasons (“Spring”, “Summer”, “Autumn”, “Winter”) with a vibrant commercial precinct called Sentral Avenue, aimed at offering a “prime business address”

2. Commercial Offerings
The township includes 3-storey shop offices (shop office units) and 2-storey terrace houses, catering to both retail and residential needs

The Sentral Avenue strip serves as the focal commercial stretch, appealing to various businesses seeking visibility and connectivity

3. Market Activity & Pricing
Between July 2024 and June 2025, there were 23 commercial transactions (shoplot sales) recorded. The median transacted price stood at around RM1.23 million, translating to approximately RM753 per sq ft, with prices ranging between RM1.1 million to RM1.38 million

4. Rental Landscape
Historical Context (1,650 sf)

Ground Floor: RM1,600 – RM2,700 (2021–2023)
First Floor : RM800 – RM1,100 (2021–2024)
Second Floor: RM500 – RM600 (2021–2022)

Source: JPPH

Strong demand: Consistent sales and rentals demonstrate commercial appeal in Nusa Sentral.

Market-active: Well-positioned shop offices attract both investors and SME users.

Strategic locale: Near key residential areas and major access routes, enhancing visibility and access.