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Continue Reading ⋅ 30 January 2023
An elegant illustration of Alila Bangsar in The Establishment
The Establishment is an upcoming mixed-used development situated at the fringe of Bangsar and Brickfields. It consists of 646 luxurious serviced apartments and was developed by Keystone Land Development Sdn. Bhd., a new lifestyle boutique developer from Singapore.
The Establishment marks their first venture in Malaysia and includes 126 units of exquisite hotel suites called Alila Bangsar. They will retain control of the hotel rooms which will be accessible through a sky lobby on the 40th floor.
Besides boasting a top class hotel, EST will also be directly connected to the Bangsar LRT station that is just located across the road. In fact, buyers will also be pleased to find many other convenient amenities and facilities located within and around the neighbourhood. Along with potential tenants coming from KL Sentral and Bangsar, EST will be an excellent choice to stay or invest in.
Developers Details
Name: Keystone Land Development Sdn. Bhd.
Property Development Projects: The Establishment, Alila Bangsar
About:
Keystone Land Development Sdn Bhd is an up and coming property developer based in Singapore. Their maiden project in Kuala Lumpur, The Establishment, is a resort styled mixed development comprising of classy residential cum hotel suites. For this project, they have partnered with Alila Hotels & Resorts, a premier quality lifestyle service provider in Asia, to bring an unforgettable living experience to Bangsar. They are also inspired to enhance the value of the city through beauty, innovation and practicality. With EST set to rise in 2018, expect their development to drastically change the landscape of Bangsar and Brickfields in the future.
Property Details
The Establishment at its finest
Address: No. 44A, Jalan Ang Seng, Kuala Lumpur, Wilayah Persekutuan
Property Type: Serviced Apartments
Land Title: Commercial
Tenure: Freehold
Bumi Discounts: –
Sales Gallery: No. 6, Jalan Riong, Off Jalan Maarof, 59100 Kuala Lumpur
Site GPS Coordinates:
Website: http://www.establishmentkl.com
Expected Date of Completion: 2018
Total Units: 620 units
Built Up area: 1.14 acres
Listing Price: RM880,000 – RM1,300,000
Price per Sq. Ft.: RM1,300
Maintenance Fee per Sq. Ft.: RM0.44
Parking Bay per Unit: –
Development Type: Mixed Commercial
Facilities & Amenities:
- Residential Lift Lobby
- Shower Rooms & Changing Rooms
- Steam Rooms
- Sun Deck
- Whirlpool
- Pool & Lounge
- Outdoor Function Area
- Reading Room
- Function Room
- Hotel Spa Reception
- Hotel Gym / Spa Lift Lobby
- Hotel Gymnasium
- Hotel Yoga Room
- Hotel Spa
Special Features:
- Directly linked to Bangsar LRT via a pedestrian bridge
- Adjacent to KL Sentral & Bangsar
- Strong commercial presence within the vicinity
- Top class serviced apartments and hotels
Unit Type:
- Type A (468 sq ft)
- Type B (838 sq ft)
- Type C (556 sq ft)
- Type D (557 sq ft)
- Type E (445 sq ft)
- Type F (606 sq ft)
- Type G (605 sq ft)
- Type H (838 sq ft)
Project Details
EST with a walkway connecting it to the Bangsar LRT station
The Establishment (EST) sits on 1.15 acres of freehold land consisting of 41 storeys of 646 units of residential suites. Within the suites lie two types of layouts – studio units and two-bedroom units. They vary between 445 sq ft and 838 sq ft and are spaciously designed for comfortable living. For the studio units, the space is sized up through heightened ceilings and compact kitchenettes, while floor-to-ceiling windows are also incorporated to improve penetration of sunlight. Meanwhile, the larger units possess a more lavish and open living concept, in addition to an extra space that can be converted into a study room, store room or any other rooms that you desire.
A majestic lobby in EST
Another unique feature of EST is its grand lobby. Inside, calming water features and plush sofas welcome those who visit the compound. The tranquil environment and classy designs also provide a soothing vibe that deeply resonates with its majestic setting. More importantly, buyers will have access to an exclusive residents-only door in the lobby, which consists of 6 dedicated lifts to enhance their safety and privacy.
From top: The classy facilities deck in EST & Alila and its layout
On the 9th Floor, there will be an exquisite leisure deck comprised of many classy facilities and amenities such as wading pools, changing rooms, steam room, function areas, reading room and a sun deck for residents to pleasure themselves. Various hotel facilities are also included on the floor such as hotel reception, gymnasium, spa room and yoga room. What’s more, residents can also indulge in a panoramic view of the surroundings while relaxing.
Interior
From top: EST’s elegant living hall, dining area and bedroom
Inside, the interiors look absolutely modern and gorgeous. The pearl white interiors blend perfectly with its lavish designs, while each unit is fully fitted with top class furnishings like kitchen cabinets, wardrobe, single and queen sized beds, bar stool, coffee table, side table, armchair, sofas and roller blinds. Several electrical appliances are also included such as kitchen hood and hob, refrigerator, microwave, washer dryer and lightning set. Together, they form a classy suite that is pure ecstasy to the eyes.
Floor Plan
A total of 646 units of premium class serviced apartments can be found in The Establishment. They are divided into 8 different layouts ranging from 445 sq ft to 838 sq ft. Each unit is spaciously laid out and buyers will have the option of selecting from a studio unit or 2-bedroom unit. All of the residential suites will be sold by the developer.
Meanwhile, there will also be a total of 126 units of guest rooms available in the classy hotel on the higher floors. Each unit possesses a sweeping view of the KL skylines and invokes a great sense of exclusivity and majesty. They will, however, not be sold by the developer as they plan to retain and manage them.
Location
The positioning of The Establishment is unique. Although it states Bangsar as its location, the exact site of this premier serviced residence and hotel is in Jalan Ang Seng, Brickfields. Within the area, the development is surrounded by subpar houses and squalors. The roads are pretty narrow and tight, and it would be unadvisable for you to drive into Jalan Ang Seng for now. There is some reprieve though, as new developments are rapidly rising within the vicinity. The Bangsar LRT station located in the opposite direction is a good way to avoid the unpleasantries, if you don’t mind using the public transportation system.
The neighbourhood around EST
That aside, Brickfields as a town itself is amazing. It is sandwiched between KL Sentral and Bangsar, with Central Market located just slightly further ahead. Apart from its strategic positioning, there are also many Indian residents and businesses that can be found here. Hence, the title Little India was bestowed onto this place. Traffic though, can be pretty bad and congested in this area. But with increasing parking fares and more people using the public transportation systems, things should get better in the future.
From top: The Little India Entrance Statement and its surrounding shop lots
In terms of pleasure and leisure, there are various shopping malls and commercial outlets located around the neighbourhood. The Nu Sentral Shopping Mall across the street offers a wide selection of entertainment and dining experience, while The Gardens Mall and Pavilion KL offer a more premium shopping selection. Restaurants, goldsmiths and fast food outlets are also galore here, which should give residents plenty to cheer about.
From top: Shop lots in Bangsar and its shopping centre at the side
For those who wish to get out of town, Bangsar offers a great place to chill and relax. The nightlife is amazing here, not to mention shopping and entertainment as well. Plenty of great restaurants are also scattered around the town such as Antipodean, Plan B and Restaurant Sri Nirvana. With its close proximity to The Establishment as well, buyers are spoiled for choice when it comes to pleasure and leisure.
Analysis
| Name | Tenure/ Land Title | Price (per Sq. Ft.) | Maintenance Fee (per Sq. Ft.) | Car Park Bays |
| The Establishment | Commercial/ Freehold | RM1,300 | RM0.44 | None. Rental basis |
| Kl Eco Sky | Commercial/ Freehold | RM1,250 | RM0.50 | Multi-storey and basement carparks |
| Sentral Residences | Commercial/ Freehold | RM1,100 | RM0.35 | 1- 2 |
Although the price for EST is relatively high, it is still within the range of its neighbouring rivals such as KL Eco City and Sentral Residences. In fact, at roughly RM1,300 psf before discounts, buyers will not only enjoy a fully furnished unit in a ready-to-move-in condition, but also the convenience of a directly linked LRT station. Couple that with a full range of premium hotel services and you have a real winner here.
Summary
A bottom-up illustration of The Establishment
The Establishment is an exclusive residency that is specially catered to the elites. It is a one-of-a-kind building in Brickfields and the tallest structure in Jalan Ang Seng. Backed by a group of prominent investment bankers, this avant-garde enclave aims to transform the lacklustre neighbourhood into a vibrant metropolitan. As such, it boasts an ultramodern façade with top class facilities and furnishings. There will also be a pedestrian walkway connecting the residency directly to the Bangsar LRT Station for the convenience of the buyers. So, if you are planning to live high and mighty in an extremely strategic location, this is the perfect establishment for you.
