• Caitlyn
  • 9 July 2021

Bandar Seri Impian is a flagship project by Matrix Concepts Holdings. It comprises 15,000 completed and sold residential and commercial properties, with an approximate gross development value (GDV) of RM1.3 billion.

The township is within the vicinity of Kluang, and it embraces the lush greenery and nature. This mixed development unfolds across freehold land, with some projects that have been completed, and some that are still being developed.

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The developer has allocated plots to develop schools, bus terminal, market, fire station, a medical centre, post office, police station, religious worship places, shopping complex, public libraries, and healthcare centres. As for facilities, there’s a 13.5-acre lake park with exercise stations, playgrounds, basketball court, futsal court, badminton court, reflexology areas, cycling and jogging paths, and a gazebo.

Matrix Concepts has been developing projects in Kluang since 2005, upon signing a joint-venture development agreement with Koperasi Kemajuan Tanah Negeri Johor Bhd to develop a former plantation site into what is now known as Bandar Seri Impian. The township was initially named Taman Seri Impian, but it was renamed in 2015 when the development expanded and its population grew.

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Address: Bandar Seri Impian, 86000 Kluang, Johor

Developer: Matrix Concepts Holdings Bhd

Property Type: 1-storey terrace house, 2-storey terrace house, 1-storey bungalow, 2-storey bungalow

Land Area: 900 acres

Land Title: Mixed

Tenure: Freehold

Sales Gallery: Matrix Galleria No 1, Impiana Square Jalan Seri Impian 8/1A, Bandar Seri Impian, 86000 Kluang, Johor

Facilities:

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  • Playground
  • Landscaped parks
  • Fitness park
  • Basketball court
  • Futsal court
  • Badminton court
  • Reflexology areas
  • Cycling and jogging paths
  • Gazebos

Project Details

The residential component at Bandar Seri Impian is extensive, encompassing single-and double-storey terraced, semi-de­tached, and bungalow units. In the first half of 2017, the developer launched 5 projects (a mix of residential and commercial). The developer has said that the residential properties in this township are in the affordable range, from around RM400,000 to around RM500,000 for double-storey terraced houses, and RM200,000 to RM300,000 for single-storey terraced houses. Overall, all launches have received good response, with about 75% to 80% take-up rates.

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Based on the master plan published in their website, the residential component of Bandar Seri Impian consists of several neighbourhoods – Impiana Garden, Impiana 2, Impiana Casa, Impiana Casa 2, Impiana Casa 3, Impiana Villa, Impiana Damai, Impiana Indah, Impiana Villa 2, Impiana Bayu 1, Impiana Bayu 2, Impiana Bayu 3, Impiana Alam, Impiana Kopketa, and Impiana Heights.

In July 2017, the developer launched Casa 3A with 138 units of double-storey terraced houses, with selling prices from RM438,000. More residential properties were also unveiled during the second half of 2017 at Impiana Bayu 3A and Impiana Damai 2.

Launched in September 2020, Impiana Damai 2A offers a choice of two layouts. The first, Eloisa 1 has a built-up area of 2,875 sq ft, while Eloisa 2 has a built-up area of 2,650 sq ft. Impiana Damai 2A offers a 1-acre park integrated within its vicinity, for exclusive use by its residents. This phase is scheduled for completion in Q4 of 2022.

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The commercial and retail hubs in Bandar Seri Impian are named Impiana Square and Impiana Avenue. They are located in the heart of the township, overlooking the lake park. To accommo­date the demand of a growing pop­ulation, Im­piana Avenue was launched in 2009. As for Impiana Square, the 80-acre freehold commercial development was launched in 2016, and it has a gross development value (GDV) of RM190 million.

Impiana Square is expected to become a commercial hub within the Kluang district due to its location that directly connects it to the Gemas-Segamat-Kluang-Pasir Gudang Expressway. It is also easily accessible via the Jalan Kluang- Bandar Tenggara road with connections to interchange/exit points to the new highway. Impiana Square comprises 2- and 2½-storey shop-offices, with built-ups starting from 2,640 sq ft. The selling price of these shop-offices was from RM888,000 onwards.

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Set in the peaceful town of Kluang, Bandar Seri Impian provides a relatively safe environment, with 24-hour gated and guarded security in each neighbourhood. The most exclusive of the neighbourhoods are the Olive Premium and Safira Premium bungalows, which are the lowest density and the biggest homes. The township is expected to be self-sufficient as the development grows.

Phase II of Bandar Seri Im­pian will be located adjacent to the exist­ing township, and it will occupy a 309-acre freehold site. This development is slated to offer 3,329 residential units.

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Location

Bandar Seri Impian is located about 9km from Kluang old town, and the project would appeal to homebuyers who want to purchase a modern home in a new township.

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The township is accessible via the existing Jalan Kluang-Bandar Tenggara, and connected to the proposed Gemas-Segamat-Kluang-Pasir Gudang Expressway, which will feature a dedicated interchange at Bandar Seri Impian. With this, Bandar Seri Impian offers potentially good connectivity to:

  • The North – Segamat
  • The East – Mersing (gateway to Pulau Tioman)
  • The West – Batu Pahat
  • The South – Pasir Gudang (Trading and commercial centre) & Iskandar Malaysia

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As road infrastructure improves, the developer anticipates a growing demand for homes in Bandar Seri Impian from buyers out of Kluang, due to its affordable landed homes within an environment that’s away from the town centre. In the future, the distance from Bandar Seri Impian to Tuas, Singapore, will be around 70km. That means residents would need just about an hour or so, to reach their destination in the Iskandar region or Singapore.

The township is also connected via the national railway, while the Senai Inter­national Airport is about 80km away. Additionally, Bandar Seri Impian is nestled at the foot of the Gunung Lambak Recreational Forest. Set against this green backdrop, the township offers a serene and calm ambience.

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Accessibility

  • North-South Expressway
  • Segamat-Kluang-Pasir Gudang Highway
  • KTM Mengkibol
  • KTM Kluang
  • KTM Renggam       

Education

  • SMK Jalan Kota Tinggi
  • SM Sains Sembrong
  • International Medical University (IMU) Kluang

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Medical Care

  • Hospital Enche’ Besar Hajjah Khalsom
  • Kluang Hospital
  • Kluang Utama Specialist Hospital

Shopping

  • AEON BiG
  • Econsave
  • Kluang Mall

Recreation

  • Taman Gunung Lambak
  • Gunung Lambak Water Park
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Analysis

Matrix Concepts Holdings Bhd is hoping to gain from the growth potential of Johor’s southern corridor with its Impiana Square development (also known as Kluang Southgate). Over the years, the properties at Bandar Seri Impian have appreciated in value. For example, a double-storey terraced house had a launch price of RM548,888 in 2019, while a similar project was sold for RM458,888 in 2015.
seri-impian7seri-impian10In the past, developments in Kluang were mainly in the west, in the Ayer Hitam direction in Batu Pahat. Bandar Seri Impian is in the south of Kluang, so development is shifting to the southeast, towards Kota Tinggi. The developer opines that the township has opened up more business opportunities to those who want to expand to the southern corridors of Johor and in the Iskandar region.

Bandar Seri Impian has also been endorsed by a fengshui master as having good fengshui and strategic site. The Gunung Lambak reserve lends a strong QI, which is important for a healthy life.

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Here’s a quick look at residential properties in Johor.

Project

Land Tenure

Property Type

Completion

Built-up

Approximate Launch Price

Impian Bayu 3A at Bandar Seri Impian by Matrix Concepts Holdings

Freehold

Double-storey terrace house

2020

2,474 sq ft

From RM548,888

Senibong Cove – The WaterEdge Apartments by Senibong Cove Development Sdn Bhd

Freehold

Apartment

2018

1,184 sq ft – 1,894 sq ft

From RM470,000

The Astaka @ One Bukit Senyum by Astaka Holdings

Freehold

Condominium

2018

2,207 sq ft – 5,554 sq ft

From RM1,710,000

The Fern @ Meridin East by Mah Sing Group

Freehold

Double-storey link homes

2019

From 1,622 sq ft

From RM410,550

A Tower @ Austin Regency by Scudai Development

Freehold

Serviced Residence

2019

From 490 sq ft

From RM307,250

Vallaris @ Eco Village 2, Setia Eco Gardens by SP Setia

Freehold

Double-storey terrace house

2021

1,801 sq ft

From RM649,000

Aspira Gardens @ Gerbang Nusajaya by UEM Sunrise Sdn Bhd

Freehold

Double-storey homes

2022

2,608 sq ft – 3,009 sq ft

From RM898,000

Merpati Indah Apartment @ Bandar Putra Kulai by IOI Properties Group Berhad

Freehold

Apartment

2022

818 sq ft – 1,249 sq ft

From RM308,900

Single Storey Terrace – Phase 7A @ Tanjong Puteri Resort by Keck Seng (M) Berhad

Freehold

Terraced house / Superlink

2022

1,103 sq ft – 1,281 sq ft

From RM320,000

Optimus Medini by Optimus Medini Sdn Bhd

Freehold

Condominium

2022

700 sq ft & 905 sq ft

From RM338,000

Eco Botanic 2 by EcoWorld

Freehold

2-storey terrace houses

2025

1,701 sq ft – 2,239 sq ft

From RM600,000

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Summary

Matrix Concepts Holdings Sdn Bhd is a Seremban-based developer that has built a strong presence there since its establishment in 1997. Its flagship development is the 5,233-acre Bandar Sri Sendayan. As with all their other projects, Bandar Seri Impian is expected to be a well-planned and thought-out township.

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Thus, it is no surprise that they’ve garnered multiple awards throughout the years. In fact, at the PropertyGuru Asia Property Awards (Malaysia) 2020, Matrix Concepts Holdings won the Best Mega Township Developer award, and Best Mega Township Development for Bandar Sri Sendayan.

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If you’re interested in a Impian Bayu 3A unit that’s priced at RM548,000, here are its estimated loan figures based on the PropertyGuru Home Loan Calculator and PropertyGuru Home Loan Eligibility and Affordability Calculator.

  • LTV / margin of finance: 90%
  • Down payment (10%): RM54,800
  • Loan amount: RM493,200
  • Loan term: 30 years
  • Interest rate: 3.2%
  • Monthly repayment: RM2,133
  • Approximate required gross annual income: RM85,500*

* Assumptions: You have no other monthly debt obligations, and 30% of gross income will be spent on the housing loan. The rule of thumb is that banks usually loan up to 30% of your gross annual income.

Pro tip: Know your Debt Service Ratio (DSR)!

DSR is a method used by banks in Malaysia to calculate whether you can afford the loan you’re applying for. To calculate your Debt Service Ratio (DSR), refer to the FREE PropertyGuru Loan Pre-Approval service. It has a 99.9% accuracy, which greatly helps in avoiding loan rejections.

 

Keep browsing Malaysia’s largest property site for more project reviews.

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Eric Wong

Caitlyn