As tourism surges in Johor Bahru, the property industry is also starting to turn heads again.
Johor Bahru, Malaysia’s vibrant southern gateway, has been making headlines once more. In just the first half of 2025, the city welcomed over 14 million foreign visitors, a testament to its renewed magnetism as a hub for travel, lifestyle, and commerce.
What’s most striking is that more than 11 million of these visitors came from Singapore, making up nearly 80% of Johor’s international arrivals. The steady return of cross-border traffic reflects not only the city’s enduring appeal but also the deep economic interdependence between Johor and Singapore.
Against this backdrop of growth, one name stands out as a clear beneficiary of Johor Bahru’s reemergence: R&F Princess Cove. With its latest launch, New Casa Suites @ Mercu 3, the development is redefining what it means to live, work, and invest in Malaysia’s most strategically located city.
Where Location Becomes an Advantage
One thing that will never change is that in real estate, location is king. Situated just 650 metres from Johor Bahru’s CIQ complex, R&F Princess Cove offers residents seamless access to Singapore, making daily commutes across the causeway more practical than ever. For professionals, entrepreneurs, and investors, this convenience translates directly into long-term value.
What’s even more exciting is that the much-anticipated Rapid Transit System (RTS) Link is set to begin operations in 2027, with the Bukit Chagar station situated right next to Phase 3 of R&F Princess Cove. Once running, travelling between Johor Bahru and Woodlands in Singapore will soon be reduced to a matter of minutes.
Within the development itself, residents enjoy unrivalled convenience. A dedicated pedestrian bridge connects directly to R&F Mall, ensuring dining, shopping, and entertainment are just steps away. Meanwhile, a network of internal sheltered walkways links every tower, allowing residents to move freely and comfortably between amenities — regardless of the weather.
When connectivity, lifestyle, and foresight converge, the result is a property that isn’t just well-located, but future-proof.
The Urban Sky Sports Park: A Playground in the Sky
R&F Princess Cove has never shied away from ambitious design, and with New Casa Suites @ Mercu 3, it raises the bar yet again. The crown jewel of Phase 3 is the Urban Sky Sports Park, a one-of-a-kind lifestyle hub elevated high above the city.
Spread across multiple levels, the sky park transforms urban living into a holistic, active experience. Fitness, leisure, and wellness come together in a suite of premium facilities, including:
- Badminton hall, basketball and tennis courts for sports enthusiasts.
- Yoga studio and gym for holistic wellness.
- Snooker and table tennis rooms for social leisure.
- An Olympic-standard swimming pool and jogging track for endurance and cardio training
A Global Community at Your Doorstep
A community is not defined by walls or towers, but by the rich tapestry of people who call it home. Today, the development is proud to host residents from over 30 nationalities, making it one of Johor Bahru’s most cosmopolitan addresses.
With Singapore just across the causeway and a host of world-class institutions within reach, R&F Princess Cove naturally attracts a global audience of professionals, families, and investors.
Thanks to its proximity, affordability, and programs like the Malaysia My Second Home (MM2H) initiative, Johor Bahru has been regarded by many Singaporeans as a second home. It is a popular destination for Singaporeans for various reasons, including property investment, retirement, and recreation. According to UOB Bank, their Singapore credit card customers’ spending in Malaysia grew 40 per cent each year between 2022 and 2024, and was up 20 per cent year on year in the first half of 2025. Johor spending made up nearly half of all credit card spending in Malaysia over the period.
Education without compromise
Parents can rest assured knowing their children have access to some of the region’s most prestigious schools. Within driving distance are Marlborough College Malaysia, Raffles American School, Invictus International School, and the locally renowned Foon Yew High School. For the youngest learners, the Stellar Playschool within R&F Mall offers safe and convenient early education right at residents’ doorsteps.
Healthcare within reach
Peace of mind is another key element of global living. The community sits close to major healthcare providers such as Columbia Asia Hospital, Gleneagles Medini, and the new Thomson Medical Centre, ensuring quality medical care is always accessible.
Leisure, culture, and lifestyle
Beyond practicalities, life here is about enrichment. Residents enjoy proximity to the Johor Bahru Opera House, the city’s first and most iconic cultural venue. Golf enthusiasts can tee off at premier courses within proximity, while families find endless recreation in nearby theme parks and attractions. And with R&F Mall integrated directly into the development, dining, retail, and leisure are simply an elevator ride away.
Taken together, these offerings make R&F Princess Cove more than a residential address. It’s a global lifestyle hub where culture, community, and convenience converge.
Award-Winning Excellence
Recognition is not just about prestige — it’s proof of a developer’s commitment to excellence. Over the years, R&F Princess Cove has consistently earned accolades for its design, quality, and vision.
Most recently, the development secured:
- Best Investment High-Rise Development: R&F Princess Cove Phase 2 – Seine Region (2025)
- Most In-Demand High-Rise Development for SALE (Malaysia) 2025
- Most In-Demand High-Rise Development for RENT (Malaysia) 2025
- Singapore’s Most In-Demand Malaysian High-Rise Development 2025
These awards underscore what residents and investors already know: R&F Princess Cove is not just setting standards in Johor Bahru, but across Malaysia’s property landscape. From architectural brilliance to lifestyle innovation, every accolade reflects the meticulous planning and ambition behind New Casa Suites @ Mercu 3.
Smart Investment Potential
Beyond lifestyle, the numbers tell a compelling story. With an estimated instalment price starting from SGD 800/month, R&F Princess Cove offers a rare entry point into luxury high-rise living, at only 1/6 of Singapore’s City Centre property price. For cross-border professionals and investors, this translates into unmatched value for money.
On top of that, the impending completion of the RTS Link in 2027 is expected to unlock significant appreciation potential. With faster and more efficient cross-border travel, demand for homes in strategically located developments such as R&F Princess Cove will only increase.
Whether these are compact studios starting from 313 sq. ft. or expansive four-bedroom residences up to 1,555 sq. ft, New Casa Suites @ Mercu 3 caters to singles, young professionals, families, and retirees alike. This versatility ensures not only a diverse resident base but also a resilient investment product with broad appeal.
New Casa Suites @ Mercu 3 is not just another development. It is the embodiment of what Johor Bahru’s new chapter stands for — cross-border convenience, active lifestyles, an international community, and long-term investment potential. For global investors eyeing Johor Bahru, there may be many options—but only one stands out as the obvious choice.
To know more about what New Casa Suites @ Mercu 3 has in store, check out their listing here.
To know more about what New Casa Suites @ Mercu 3 has in store, check out their listing here.
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