18 September, 2015, Kuala Lumpur – PropertyGuru, the leading online property portal in South East Asia has revamped its PropertyGuru Consumer Mobile Application, which has seen a 20% spike in leads, just weeks after it went “live”.
The PropertyGuru consumer mobile app caters to a growing market of users, who are increasingly reliant on mobile rather than desktop to search, locate and secure suitable properties, whether for rent, to buy or for sale.
“Currently, over 52% of PropertyGuru’s traffic comes directly from mobile devices, and we foresee that these numbers will keep increasing, with the newly revamped PropertyGuru Consumer mobile app,” said Sheldon Fernandez, Country Manager of PropertyGuru Malaysia.
To date downloads stand at 500,000 with the majority of the audience between the ages of 25-34 years old, searching to buy their first property, to rent and also to upgrade as they get married and start families.
“There is an emphasis to feature new properties in Malaysia, as we find that Malaysians are generally very interested in new launches. Therefore we feature it prominently within the mobile app.
“We also feature overseas properties located in the United Kingdom, Singapore, Canada, Thailand, US, Japan and the Philippines. According to the recent PropertyGuru sentiment survey, top locations of foreign property ownership were Australia (22%), Singapore (17%), the United Kingdom (15%), and the USA (5%).
“Whether it’s local Malaysian properties or international properties, it’s within reach, with just a click of a button through the PropertyGuru mobile app,” added Fernandez.
PropertyGuru Malaysia is en route to become the leading property portal in Malaysia with 850,000 unique visitors recorded for the month of August 2015, in comparison to Aug 2014 of the following year. PropertyGuru has also seen a surge in terms of page views, recording 10.6 million page views in August, where the average Malaysian spends 4.13 minutes on the portal.
Some of the features that consumers can look forward to when downloading the newly revamped PropertyGuru App includes:
1) Search Made Easy
Searching for properties is now made easier, as PropertyGuru has trimmed down the search form to the most used/useful search options based on user feedback.That simply means, faster results, straight to the point.
2) Eye Catching Visuals
Property pictures are prominently displayed with current and relevant information of the property (such as name, price, property type, address, basic facility). This is reflected in both search results and listing details, where relevant info is featured more prominently.
Brand and image consistency as well as a “easier” experience for consumers can be expected as they download this newly revamped PropertyGuru Malaysia consumer application.
3) Standardized and Consistent Experience, Loan Calculator and Immediate Estimation
Within the listing details, the contact options are standardized for easier use, and for a consistent experience. The contact agent/advertiser button is also featured much more prominently.
Useful tools such as the loan calculators are inbuilt into the the app to allow consumers to estimate mortgage affordability immediately. It is able to breakdown both estimated monthly repayment, principal amount as well as interest rates.
4) Better Navigation, With Emphasis on new Projects
Each section of the app has been reorganized for better navigation. Users can now navigate to another main section even when they are checking out a particular section.
There is no need to go through multiple screens to get back to the main page, or starting point.
The new consumer app also features new projects more prominently given the strong interest from consumers in Malaysia.
Consumers can easily register their interest via the PropertyGuru app, and reach out to the agents/developers directly via call, SMS or email.
5) Overseas Properties Featured
International properties have also been given a focus with properties located in the United Kingdom, Singapore, Canada, Thailand, US, Japan and the Philippines. According to the recent PropertyGuru sentiment survey, top locations of foreign property ownership were Australia (22%), Singapore (17%), the United Kingdom (15%), and the USA (5%).