NOVO Reserve Kuala Lumpur, Jalan Ampang

  • Arianna Leo
  • 1 August 2021


Redefining the Landscape of Ampang Hilir

NOVO Reserve Kuala Lumpur is a freehold serviced apartment located along Jalan Ampang in Ampang Hilir, Kuala Lumpur. The name of this apartment is named after a Latin word with the meaning of new, refresh and revive. This luxuriously stylish studio apartment is developed by Alfranko Development, a subsidiary of the Sezar Group.

Alfranko Development Sdn Bhd is a part of Alfranko Group of Companies which is a European investment and development conglomerate with diversified interests and investments in Russia.

Now, the group is interested in Malaysia and this exclusive lifestyle condominium is their first flagship in Malaysia. With that, Alfranko Development Sdn Bhd is awarded the Best Boutique Developer Award in year 2016 & the Best Condo/Apartment Architectural Design (Malaysia) in the year 2020.

NOVO Reserve is targeted at young professionals and property investors from all around the world. This modern building is flushed in ambient LED lighting beaming towards the night sky like a dazzling jewel.

According to the developer, NOVO Reserve is inspired by the idea of living ‘Above the Eminence’. This eye-catching building is designed by an internationally renowned and award-winning architectural firm, Veritas Designed Group. On top of that, NOVO Reserve is equipped with a comprehensive plethora of state-of-the-art features and recreational facilities on the highest level for the convenience and comfort of its residents.


Property Name: NOVO Reserve Kuala Lumpur (Novo Ampang)

Address: Jalan Ampang, 52100 Ampang Hilir, Kuala Lumpur

Land Title: Commercial

Property Type: Serviced Apartment

No of Storeys: 35

Built Ups: 686 sq ft to 1,775 sq ft

No. of elevators per floor: 6

Unit Types:

TYPE A (Simplex) – 1bed & 1bath 686 sq ft
TYPE B (DualKey) – 2beds & 2baths 848 sq ft
TYPE B1 (DualKey) – 2beds & 2baths 686 sq ft
TYPE B2 (DualKey) – 2beds & 2baths 997 sq ft
TYPE B3 (Simplex) – 2beds & 2baths 848 sq ft
TYPE B4 (Simplex) – 2beds & 2baths 951 sq ft
TYPE B5 (Duplex) – 2beds & 2baths 1,167 sq ft
TYPE B6 (Duplex) – 2beds & 2baths 1,176 sq ft
TYPE C1 (Duplex) – 3beds & 3baths 1,542 sq ft
TYPE C2 (Duplex) – 3beds & 3baths 1,725 sq ft
TYPE C3 (Duplex) – 3beds & 3baths 1,775 sq ft

Furnishing: Fully furnished/ Partly furnished

Total Units/Lots: 395 (Low Density)

Land Area: 1.15 acres

Total parking bays: 525 (4 levels of basement car park & 7 levels of podium car park)

Selling Price Range: RM 1.03 million (for the smallest individual units) to RM 2.73 million (for the largest duplex units)

Price per psf: average RM1,300 psf Bumi discount: 5% from SPA price

Land Tenure: Freehold

Maintenance Fee: RM0.44 psf (including sinking fund)

Expected Date of Completion: 2022

Security Features: 3-tier security with 24-hour security, CCTVs installed at strategic areas and access card at entry and exit points.

Event/Show Units: NOVO Sales Gallery, 315, Jalan Ampang, Desa Pahlawan, 55000 Kuala Lumpur.

Contact for viewing appointment: 012-7351388

Awards: The developer, Alfranko Development bagged an award during the PropertyGuru Asia Property Awards (Malaysia) 2020 event.

They were conferred the:
• Winner of Best Condo/Apartment Architectural Design

Project Details

 This residential serviced apartment covers a total of 1.15 acres of land. Standing at 35-storey tall, one might be able to get some pretty scenic views. NOVO Reserve carries a total of 395 residential units and it is serviced by 6 elevators per floor.


There are 11 different types of units available for buyers to choose from and the size of each unit is ranging between 686 sq ft and 1,775 sq ft.

The smallest built up will be Type A and A1 with 1 bedroom whereas the largest built-up will be duplex unit, Type C3. Besides that, there are 525 parking bays in total with 4 levels of the basement car park and 7 levels of podium car park.

For convenience, two retail lots are located on the ground floor for the convenience of the residents.



3D_Typical layout_Type A (A) 3D_Typical layout_Type B 3D_Duplex Layout_Type C1

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NOVO Reserve is perched in the heart of an area known as the Embassy Row in Jalan Ampang, due to the existence of various international embassies that line that stretch of road.

NOVO Reserve is located in one of the most strategic locations available in Kuala Lumpur, which is also known as Embassy Row. Hence, it is easily accessible to various amenities and facilities nearby. Besides that, NOVO Reserve is also connected to various major highways and roads, providing extensively many possible access routes to neighbouring townships like Cheras, Petaling Jaya and Shah Alam.

These include Ampang-Kuala Lumpur Elevated Highway (AKLEH), Middle Ring Road 2 (MRR2), Duta-Ulu Klang Expressway (DUKE), Jalan Jelatek and Jalan Tun Razak. Public transportation in the area includes buses and taxis and the nearest train station is Dato’ Keramat LRT station.

In addition, there are plenty of amenities in this area. These include the nearby schools such as Seri Ampang Secondary School, Mutiara International School, Fairview International School, International School of Kuala Lumpur and Sayfol International School.

Other amenities include restaurants, cafes, shop lots, clinics, banks, offices, AmpangPoint shopping centre, Suria KLCC shopping mall, Tesco Ampang, Ampang Hilir Lake Gardens, Royal Selangor Golf Club and more. On top of that, Gleneagles Medical Centre and Great Eastern Mall are just a stone throw’s away from the condominium.

Current Traffic Conditions

Approaching the traffic lights junction to reach NOVO Ampang construction site, with Great Eastern shopping mall on the right.  Plastic barricades are clear signs that constructions are on-going along Jalan Ampang

Approaching the traffic lights junction to reach NOVO Reserve construction site, with Great Eastern shopping mall on the right. Plastic barricades are clear signs that constructions are on going along Jalan Ampang

Mega road project to ease traffic flow underway

Proposed road planning by Kuala Lumpur City Hall (DBKL) to (1) build a multi-level interchange in Jalan Ampang /Jalan Jelatek (2) widening the road along Jalan Ampang (Source: DBKL)

Proposed road planning by Kuala Lumpur City Hall (DBKL) to (1) build a multi-level interchange in Jalan Ampang /Jalan Jelatek (2) widening the road along Jalan Ampang (Source: DBKL)

An aerial shot highlighting the location of the underpass construction and the actual construction site of NOVO Ampang (Source: DBKL)

An aerial shot highlighting the location of the underpass construction and the actual construction site of NOVO Reserve (Source: DBKL)

Since September 2014, Kuala Lumpur City Hall (DBKL) has started working on a traffic dispersal project in Jalan Ampang and Jalan Jelatek to construct an elevated intersection at the crossroads of Jalan Ampang and Jalan Jelatek. The goal of this project is to provide an alternative route to Jalan Ampang to go in and out of Ampang, one of the busiest hotspots in town.

“The elevated intersection will be able to ease the congestion by diverting the traffic to a new road (missing link) leading to Desa Pandan,” stated then-mayor of KL Ahmad Phesal Talib.

The new road extension will whisk Ampang motorists to Petaling Jaya, and as far away to Sungai Besi, Cheras and Seremban. Phesal also stated that the project will also connect motorists to Taman U-Thant, Taman Desa Pandan, Taman Pandan Maju and Taman Maluri.

The “RM165.3 million project” (as quoted in a New Straits Times article dated August 8, 2014) is targeted to be completed in 2017.

And just in case you were wondering, the demarcated vacant plot of land next to NOVO Reserve, according to a source, is said to be the construction site for a proposed commercial development. No further information can be obtained regarding the extent of the size and height of the development!

Did you know?

The glory days of Jalan Ampang as a favourite hangout spot for night clubbers has been somewhat lessened with the exit of ZOUK Club Kuala Lumpur. After over a decade of owning the night and being a choice nightspot for clubbers and partygoers alike, the legendary club and bar have since this past July vacated its signature premises at 113, Jalan Ampang to be relocated to Jalan Tun Razak. For those who would prefer a quiet night out of wine and dine, there’s SOULed OUT Too Bistro Bar at Menara HSC located at 187, Jalan Ampang!

What’s new with Ampang?

Is Jalan Ampang reinventing itself? Certain stretches along Jalan Ampang is currently going through a major transformation or facelift. As an article by dated February 20th, 2015 stated, changes abound along the Embassy Row.

“As more embassies are expected to sell their assets and the area is gradually redeveloped, Embassy Row is poised to see its tranquil environment become more vibrant with the entry of commercial properties and high-rise homes.”

“Property values in Embassy Row range from RM800 to above RM1,400 psf. Rents vary as well. Yields depend on the age of the property and other factors, but can exceed 6% for some of the older developments,” says Nabeel Hussain, associate director of CB Richard Ellis Malaysia.

Amenities and facilities

The nearest shopping destinations include Great Eastern mall (situated 300 metres away). The mall houses such brands as Cold Storage, Watsons, Délifrance, Penang Village, Alexis Bistro, Häagen-Dazs, Royal Sporting House, CARS International, MPH Bookstores and Home-Fix – the DIY store. There’s also Ampang Point Shopping Centre (located within 1.7 km) and home to Giant supermarket, Harvey Norman furniture store and food and beverage outlets. If you plan to venture further out, there’s also Ampang Park Shopping Centre (2.5 km away), Suria KLCC and Avenue K Shopping Mall, as well as a Tesco Ampang, all located 3.7 km away.

For banking needs, you’ll be able to find an OCBC Bank within 300 metres away, and an HSBC Bank within 1.7 km, while Citibank and Bank of China are reachable within 2.6 and 2.7 km respectively.

If you prefer the outdoors, there’s Royal Selangor Golf Club and Ampang Hilir Lake Gardens.

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Name of Development Land Tenure No. of Blocks No. of Storeys No. of Units Selling price for 1 and 2 bedroom units
Olive 108, Ampang Hilir(near proposed MRT station) Leasehold 5 20 210 (Serviced Apartment Block) RM735,000 onwards
M City, Jalan Ampang Freehold 3 36 456(Block 2) RM 688,000 to835,000
NOVO Reserve(near proposed MRT station) Freehold 1 38 421 RM1.04 million to RM1.5 million


About the Developer

Alfranko Development Sdn Bhd is part of Alfranko Group of Companies is an investment and development conglomerate with various interests and investments in Russia. Currently, the group has a keen interest in Malaysia. Previously, Alfranko Group has established under its belt an excellent track record of developments, all mainly based in Moscow, where it already has completed four projects. One of such projects is none other than the infamous Nikolin Park, which garnered the group a multitude of awards. The group also has investments in Automobile Centre Moscow, among Europe’s most ambitious and ginormous one-stop automobile cities that are said to be worth more than USD 600 million.

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There you have it! Living in the nerve centre that is Kuala Lumpur comes at a high price and getting used to the pace of life here is not for the faint-hearted! But for those who thrive on living in a way that no one day is a typical day, then getting yourself a unit at NOVO Reserve seems to be an opportunity that is worth your consideration.


And one of the boons of owning a unit here is that it comes with a complimentary parking space. In Ampang, where land is scarce, that is something to shout about.

From the many new developments that are currently taking place along Jalan Ampang and beyond, investors are spoilt for choice.

Do you prefer to live atop a mixed development where commercial and residential units intermix or reside in the solitude and tranquillity of a standalone building? It’s your call.

Keep browsing Malaysia’s largest property site for more project reviews.

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Eric Wong

Arianna Leo

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