By Mangalesri Chandrasekaran
An elevated agent profile is a necessity in attracting clients, as it promotes yourself and your brand in gaining clients’ trust and to convince them to get in touch with you.
Even though providing your most noteworthy characteristics and achievements in your agent profile is essential, however, the way you present the information matters the most.
How to create a highly successful profile, which stands out from other agent profiles?
1. Highlight Your Skills & Unique Selling Proposition (USP)
Emphasise on your skills and achievements, as well as disclosing your professional experience and real estate knowledge.
Highlight your USP on why clients should consider you instead of millions of other agents available online. Share all this information with a welcoming language.
2. Use A Professional & An Up-To-Date Headshot
The headshot is an important feature in the agent profile. It will create a sense of trust for clients towards agents, as it is rare for clients to work with a faceless agent.
Never underestimate the impact real estate agent headshots has on your success, either in a positive or negative manner. So, make sure to take the right headshot that suits this business.
3. Use Your Digital Card
Pick your commonly used real estate name for the digital card. Both your email and your domain name should focus on your branding or the project you are attached to.
Make it short, simple, and less complicated.
E.g:
- Your name: Chong Miao Shun
- Focus area: MontKiaraProperties.com
- Mobile number: 0145559999
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4. Stop Selling
Selling is not the motive of your agent profile. Gaining clients’ trust is. Your profile should focus on your business goals and strengths.
Do not make the mistake of promoting any projects or properties in your profile, which might interest the clients. This shifts the focus from you and make your profile no different than a property listing.
5. Honesty Is The Best Policy
Be truthful in providing accurate information. Deceiving customers should be avoided at any cost. Be clear on why they should trust you and convince them that you are the best person for the job.
6. Keep It Clean and Quick
Bear in mind that you are writing a profile and not an essay. The length of your introduction should be in between 200 to 300 words, and around two to three paragraphs.
Use clean, short phrases that are easy to understand by the clients.
7. Ways To Reach You
The motive of presenting the profile is to persuade the clients to contact you. Hence, providing your contact details, coupled with your area of expertise is significant.
Include the number of years you are based in that vicinity (your specialised area) and the varieties of services you are providing.
A memorable call to action (CTA) can be incorporated to trigger a response from the clients.
8. Show The Love For Your Job
Your write-up should portray your love and passion for your job, besides displaying your dedication. Tell your potential clients why you love what you do!
9. Update Regularly
Writing and re-writing your profile should be your regular goal. Keep your profile up-to-date with your latest achievements, completed goals, future goals and your recent headshot.
If you have not updated your agent profile for some time, do it here now.
PropertyGuru.my offers a great platform for agents to triumph with the newly revamped ‘Agent Directory’.
It works as a platform for agents to promote themselves, as well as for clients to find the suitable agents for their needs. For more information, please visit http://www.propertyguru.com.my/property-agents.
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