The Hub SOVO Suites, SS2, Petaling Jaya

  • Diane Foo Eu Lynn
  • 4 January 2017

Artist's impression of The Hub Signature Suites, SS2

Artist’s impression of The Hub SOVO Suites, SS2 (Photo credit: www.sdb.com.my)

 

The Hub SOVO (Small Office Versatile Office) Suites is set to be one of the highest towers ever to grace SS2, one of the most matured and high density neighbourhoods in Petaling Jaya. Surrounded largely by landed properties, this 44-storey commercial tower will be flanked by 2 1/2-storey offices within a 2.52-acre land. Its double volume units are priced from RM900 per sq ft.

About the Developer

Established in 1962, Bursa Malaysia-listed Selangor Dredging Berhad (SDB) was, until the 1980s mainly involved in tin mining. Presently, SDB owns Wisma Selangor Dredging and Hotel Maya Kuala Lumpur. Both of these properties are located within a stone’s throw away from Kuala Lumpur City Centre (KLCC).

After being involved in tin mining for more than 20 years, Selangor Dredging started to diversify in the 1980s into hardware manufacturing and retail manufacturing of tyre rims. Subsequently in 1985 the company’s first property Wisma Selangor Dredging was completed. In 1997, the company’s first hotel, Hotel Maya was completed.

The company started its foray into property in 2004, when it began concentrating on the property business – from hotel, property management and leasing, to property development. This means that in terms of experience as a property developer. SDB has over a decade of experience. Today, SDB has won numerous awards due to the building of niche property projects.

Today, SDB is recognised as a developer of niche luxury developments and innovative designs.

Completed project(s): Windows on the Park in Cheras, Dedaun on Jalan Ampang, By The Sea, Batu Ferringhi in Penang, Laman & Bayu in Puchong, Park Seven on Persiaran KLCC, Five Stones, SS2 Petaling Jaya, and 20Trees in Taman Melawati, Aman Sari in Puchong, Hijauan on Cavenagh in District 9 Singapore, Gilstead Two in District 11 Singapore, Okio on Balestier Road, District 12 Singapore.

On-going project(s): The Hub Signature Suite in SS2 Petaling Jaya, The Hub Retail Office in SS2 Petaling Jaya, SqWhere SOVO in Sungai Buloh, SqWhere Retail n Office in Sungai Buloh, Village in Pasir Panjang Singapore.

Awards / Accolades:

  • FIABCI Malaysia Property Award 2016
    BY THE SEA, Batu Ferringhi, Penang
    – Winner of Best Environmental (Rehabilitation/Restoration) Category
  • FIABCI Malaysia Property Award 2016
    BY THE SEA, Batu Ferringhi, Penang
    – Winner of Best Residential (Mid-Rise) Category
  • FIABCI Prix d’Excellence Awards 2016
    DEDAUN, Jalan Ampang, Kuala Lumpur
    – Gold Winner in Best Residential Mid-Rise category
  • FIABCI Malaysia Property Award 2015
    DEDAUN, Jalan Ampang, Kuala Lumpur
    – Winner for Best Residential (Mid-Rise)
  • Asia Responsible Entrepreneurship Award (AREA), South-East Asia 2015
    SDB Selangor Dredging Berhad
    – Green Leadership Category : River Rehabilitation Project at BY THE SEA

Project Details

Property Name: The Hub Signature, SS2

Property Type: SOVO Suites & 2 ½ storey Retail Offices

Furnishing: Partly-Furnished

Land Size: 2.51 acres

Land Tenure: Freehold

Land Title: Commercial

No. of Towers: 1

No. of Storeys: 44

No. of Units: 276

Built up: 517 sq ft – 1,313 sq ft

Unit Type:

  • Type A1 (969 sq ft)
  • Type A2 (1,012 sq ft)
  • Type A3 (1,001 sq ft)
  • Type A4 (786 sq ft)
  • Type B1 (1,313 sq ft)
  • Type B2 (1,292 sq ft)
  • Type C1 & Type C2 (667 sq ft)
  • Type C3 (657 sq ft)
  • Type C4 (517 sq ft)

Average Price Per Sq Ft: RM900 – RM1,000 psf

Estimated Maintenance Fee: RM0.40 psf + 10% sinking fund (for SOVO units)

Security Features: 3 tiers

Expected Completion Date: 2018

Developer: SDB Properties Sdn Bhd (190055-A) – a Selangor Dredging Berhad (723454-V)

Address: Ground floor, South Block, Wisma Selangor Dredging, 142a, Jalan Ampang, 50450 Kuala Lumpur

Contact Number: 603-2711 2288

The Hub Sales Gallery: 603-7968 7788 / 603-7958 8888

Features:

  • Earthquake-resistant building
  • Guardhouse at main entrance and patrolling guards and CCTV
  • Card access to main entrance and signature suites lift lobby
  • All private lift cars come with access card to dedicated floor
  • Audio intercoms are connected to the guardhouse

 

Project Details

Site plan of The Hub Signature Suites

Site plan of The Hub, which occupies the corner of Jalan Harapan and Jalan 17/47

Launched in 2014, The Hub is a single and double volume SOVO commercial development nestled on a 2.51-acre lot on Jalan Harapan in SS2, Petaling Jaya. Overall, The Hub is a mixed commercial development consisting of 13 low-rise four-storey shop offices and 276 signature suites housed in a 44-storey tower.

In addition, there will also be 2 basement mezzanine floors in between the ground floor and first floor of the building.

 

Artist's impression of the swimming pool and deck

Artist’s impression of the 30-metre lap swimming pool and deck (Photo credit: www.sdb.com.my)

Accompanying these units are open public spaces, including a promenade, covered courtyards, features and open air plazas, among others. Externally, there will also be sheltered spaces, sculptures and wide corridors.

This freehold mixed development will join in the ranks of high-rise developments within the vicinity of SStwo Mall, which had ceased operations indefinitely since March 2015.

The neighbourhood shopping mall, owned by ASIAN Retail Mall Fund II (ARMF), is still seeking potential buyers at this point in writing.

Artist's impression of the gym, which is located one floor below the rooftop pool

Artist’s impression of the gym, which is located one floor below the rooftop pool (Photo credit: www.sdb.com.my)

Existing high-rise condominiums located in the vicinity include KEN III Damansara, Ameera Residences, and Five Stones condominium. The signature suites come in several configurations, starting from a micro-unit, to 1-room, 2-room suites, 1-room and 2-room double-volume lofts.

 

Artist's impression of a typical living space

Artist’s impression of a typical living space (Photo credit: www.sdb.com.my)

These units come with built-ups ranging from 517 sq ft to 1,313 sq ft. All units are equipped with fibre-optic cables. Some units may even come with private lifts. All SOVO units are partly-furnished with a pantry, hood and hob, kitchen cabinet and fridge.

Plus boutique-style 2 ½-storey retail offices with rooftop gardens, as well as built-ups of approximately 7,000 sq ft. The maintenance fee for the retail offices is RM0.30 psf + 10% sinking fund.

 

Artist's impression of both dining and living spaces

Artist’s impression of both dining and living spaces (Photo credit: www.sdb.com.my)

Internally, units may feature high ceilings, full height, folding sliding shutter panels (exclusive to lofts), which may appear as walls that slide smoothly to form a private meeting space, as well as wide windows which allow plenty of natural light to stream into the interior space.

In terms of facilities, there will be a 30-metre swimming pool and deck on the 42nd floor, as well as a double volume gym, which is located on the 40th and 41st floors. There will also be a Jacuzzi and shallow pool. On top of these, there will also be a drop-off point, reflective pool, open lawn, as well as a bridge to Ameera residences and Five Stones condominium (which was also built by the same developer).

As can be from the site plan illustration above, the signature suite tower is flanked by a reflective pool and is sandwiched between 2 1/2 –storey retail offices. In terms of carpark facility, there will be four levels of carpark.

 

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Location

SS2 used to be known for its hawker fare (which still exists to this day), which is located at the centre of rows of retail shop lots near the SS2 police station. This place is highly established with banks, convenience stores, home and electronics chain stores, as well as food and beverage outlets.

There are two major highways which connect SS2 to other parts of the Klang Valley namely SPRINT and LDP, as well as Jalan Universiti, which is conveniently connected to the Federal Highway.

Location map of The Hub

Location map of The Hub

The Hub is located in a less congested and secluded part of highly-congested SS2. This area of Petaling Jaya does not need much introduction as its main roads are linked to LDP and SPRINT, at the same time being home to a well-known shopping strip for retail and rented bridal gowns, due to the existence of many bridal and wedding shops, which were formerly terrace houses.

 

Project site of The Hub

Project site of The Hub (Source: Google)

The access road is easy and is known to the locals as where Restoran New Paris is located. The Hub is nestled at the corner of Jalan 17/47 and Jalan Harapan, immediate high-rise high-end condominiums Ameera Residences and Five Stones. One of the nearest schools is Sekolah Kebangsaan Taman SEA.

 

Neighbouring condominium is Ameera

Neighbouring condominium is Ameera Residence (Source: Google)

Located close by the commercial heart of SS2, future residents of The Hub will have ample access to banking facilities, schools, amenities, food and beverage outlets, and a night market. Some of the nearest shopping centres include Atria Shopping Gallery, Tropicana City Mall, and 1Utama Shopping Centre.

 

School within walking distance

School within walking distance (Source: Google)

Public transportation in the area include the Taman Paramount and Taman Bahagia LRT stations, as well as MRT 1 stations of Taman Tun Dr. Ismail and Bandar Utama.

 

The nearest shop lots is lined on the same street as KEN III Damansara

The nearest shop lots are lined on the same street as KEN III Damansara, which is easily accessible via LDP (Source: Google)

Notable food and beverage restaurants include Kanna Curry House, Food Foundry, My Elephant Thai. The nearest medical institutions are Columbia Asia Hospital, University Malaya Medical Centre, and KPJ Damansara Specialist Hospital. Surrounding neighbourhoods include Seksyen 19, Seksyen 13, and Seksyen 17.

Columbia Asia Hospital is one of the closest hospital around

Columbia Asia Hospital is less than 2 km away via Jalan Universiti and Jalan Harapan

Shop offices within 1 km away

Shop offices within 1 km away

 

 

 

 

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Analysis

Price Analysis 

Name of Development Land Tenure Property Type Built-up No. of Units MaintenanceFee (psf) Approximate Price (psf)
CentreSTAGE, PJ Section 13 Leasehold SOHO Office Suites / Retail 301 sq ft – 630 sq ft 1,160  N/A Starts from RM1,000
Boulevard 51, SS9, Petaling Jaya Leasehold Flexi Studios / Shops 438 sq ft – 2,098 sq ft 506  RM0.30 psf Starts from RM700
The Hub SOVO Suites, SS2 Freehold SOVO Suites / Retail Offices 517 sq ft – 1,313 sq ft 276 RM0.40 psf + 10% sinking fund RM900 – RM1,000 psf
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Summary

Upon completion, The Hub is the tallest commercial building to grace SS2, due to the scarcity of freehold land. What makes it stand out in the long run is the developer SDB Properties’ added expertise in operating hotels and resorts.

Future owners of its SOVO suites will feel very much at home due to various in-house facilities that are offered, facilities that are similar, and even comparable to high rise serviced apartments. What makes The Hub stand out from other commercial developments is most likely its double volume lofts.

Owners of properties that carry a commercial title such as The Hub must be prepared to service a higher monthly utility bill.

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Eric Wong

Diane Foo Eu Lynn

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