Buyers' Feedback and Questions to Ask

PropertyGuru Editorial Team
Buyers' Feedback and Questions to Ask
One of the most important questions that you, as a seller, can ask from your buyer is what they thought about your home.
You may be afraid of the answer but buyer feedback is essential. Without it, you won’t know what you’re doing right, what you’re not and what needs to be improved.
So take the time to sit down with every potential buyer and ask them these few questions;

1. What is your impression?

One thing you must know while asking this question is that most buyers are unlikely to tell you the truth. Instead, they’ll tell you what they think you want to hear and you’ll most undoubtedly hear meaningless statements like, “I liked it,” or “it’s nice.” It is up to you to sift through these statements and probe deeper. Ask them what they liked specifically and find out what they didn’t quite like. Be polite and neutral but not argumentative.

2. Can you compare this home with others you have viewed?

This important question is to help you ascertain the kind of home that buyers prefer and how well yours measures up to the competition. Furthermore, whatever good thing you discover about your home, can be used to improve your marketing of the property.

3. What do you like most?

Sometimes, what we think is attractive may not be seen as such by others. Similarly, what we think is unattractive, others may love. By asking this question, you’re getting good insight into what potential buyers truly think the good qualities of your home are. This will allow you to reposition your marketing strategy and beef it up with any positive new information you receive.
4. What do you like the least?
The dreaded question but one that is very important nonetheless. You may like the color of the walls but buyers don’t care for it or that feature you keep harping on because you think is interesting is actually an eyesore and a reason why people are choosing to pass on your house.

5. Are you okay with the price?

Your perceived value of your house will likely clash with the government’s perceived value of the house which in turn will clash with the buyer’s perceived value. Everyone knows this and therefore the best one can do is meet halfway. By asking this question, you’re finding out if your price is too high. Buyers are unlikely to say anything if the price is too low. Find out how the price of your home compares to other homes on the market and what is comfortable for them before you decide you need to adjust it.
6. What would make you buy this home today?
This is the one of the most difficult questions to ask but also highly important. In sales, this is the precursor to the closing and is designed to make the buyer think deeply about the place in relation to how they feel about it living in it. With this question, you can much better and adequately meet the requirements of your buyer. Furthermore, by asking such a question, you’ve already programmed into their mind, the idea of living in the house, even if their response had been lukewarm.
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