Selling a property is more than just luck or location – it’s about good marketing. Being more proactive about this could just help you clinch your next sales. Let’s start by talking about one major mistake we are guilty of at some point.
Bad Property Listing Photos
A badly taken photo will not mask an ugly house.
It’s like smearing mud over a pipe to cover up the rust. Imaging buying a new phone with bad pictures. You would never do it.
This is a huge reason why people often give your property a pass. Steer clear of the pack and stand out with well-lit, and almost studio-worthy pictures of your house.
Take the effort to dress your home up and or even hire a decent photographer who knows about framing and lighting to take your photos. This will definitely give you a considerable edge. If you can’t afford a photographer, you can still take good pictures with a decent camera phone in a clean and well-lit house. Also, you can always edit your photos simply by adjusting the brightness, contrast and exposure but try to avoid unnecessary filtering.
What makes a bad photo? Here’s a list of tell-tale signs:
- Photo is too dark. Good lighting make all the difference in a photo. Arrange to take photos during the day – natural sunlight works best.
- Photo shows cluttered and messy rooms. Make an effort to tidy up the interior and align furniture properly.
- Photos of your pets. Not everyone fancies having a pet in their homes – keep them away when taking pictures.
- Submitting only one photo of the front instead of the interior. Take as many pictures as you can and show off how the insides look like.
- Low-resolution photos. Use a better camera if you need to – low quality pictures don’t make a good impression.
- Photos taken with you/your family/other people in it. Best to leave any beings from your photos.
Marketing Your Properties
So, what makes your house unique? If you’re going to say that it’s a four-room flat with a fully equipped kitchen in an area with good amenities, you might as well stop right now and forget about selling. You need to stop blending in with the crowd. You need to stand out.
Good marketing will make your listing shine like a candle in the dark. So, spend time figuring out what good points there are about your property that people will appreciate.
What drew you to the property? Why would people buy it? Does it overlook important landmarks or a vast green space? Are the neighbours friendly? Does it feel like a real community?
These are unique features that will help you make an emotional connection with your potential buyers before you even meet them. Telling them that you have a fully equipped kitchen is not enough anymore. After all, if your kitchen is not equipped with the necessary items, then it can’t possibly be called a kitchen, can it?
Avoid writing generic, similar sounding sentences and verbs without knowing what they mean Instead, write something meaningful and indicative of your property to get buyers interested. We can’t iterate this nearly enough – buyers will trust you more when you stand out because of your superior description and better photo qualities.
Marketing is not an exact science, but rather a fluid art that changes with each experiment – so play around with these techniques and let us know how they work for you!
Marketing is not an exact science, but rather a fluid art that changes with each experiment – so play around with these techniques and let us know how they work for you!
If you are interested to get your property featured with a high impact 360-degree Full Screen Virtual Tour, please call our hotline at (+603) 2279 7555 (Mon – Fri, 9am – 6pm) or email us at enquiries@propertyguru.com.my.
Disclaimer: The information is provided for general information only. PropertyGuru International (Malaysia) Sdn Bhd makes no representations or warranties in relation to the information, including but not limited to any representation or warranty as to the fitness for any particular purpose of the information to the fullest extent permitted by law. While every effort has been made to ensure that the information provided in this article is accurate, reliable, and complete as of the time of writing, the information provided in this article should not be relied upon to make any financial, investment, real estate or legal decisions. Additionally, the information should not substitute advice from a trained professional who can take into account your personal facts and circumstances, and we accept no liability if you use the information to form decisions.