Selling your home is more than putting up a sign or listing on a popular property website with the expectation that people will flock to you like bees to honey.
Like going on a first date, there is a lot of work to be done in preparing your house before it can even be listed.
We’ve written several articles to guide you in preparing your house aesthetically for pictures and visitations so for this, we’ll focus on the things you should include in your brochure or write up to supplement your photos.
For ease of reading, split your home up in sections; exterior, interior, nearby amenities and neighbourhood.
1. Interior: To supplement the pictures, include notable things about your individual rooms. Perhaps the breeze in the master bedroom is strong. Talk about the noise levels along the corridor for the nearest room.
Are your bathrooms furnished and are the pipes are new (or if they’re old, list when was the last time they were maintained and how frequently)?
Talk about the living room space and give information about the airflow and sunlight.
2. Exterior: If you have a garden/lawn, include that. Landscaping is important to some people so you will want to include that if you’ve done considerable landscaping yourself.
Otherwise, show and tell that there is room for landscaping should the new owner wish. Also talk about parking spots if it’s a condo and garage space if it’s landed property.
Discuss any ornamental additions you’ve made and use pictures to help illustrate how beautiful they are. How the house looks from the outside is similar to a profile picture on a dating website.
First impressions count so make a point to list out important details that can be backed up with photographs.
3. Nearby amenities: Having convenient access to shops, bus stops, train stations and schools are very important. However, if your home is located a little out of ways, people will appreciate it if you included average travel times to the nearest shop, mall, bus stop, school etc.
4. Neighbourhood: Be honest about the crime rates in your neighbourhood. Be honest about the noise. If it is a gated and secured compound, it is certainly worth including. If it isn’t but you haven’t had any issues with crime or danger, talk about that.
Naturally, there may be more to your home than we’ve pointed out however, do consult your property agent on just what is important enough to highlight in your brief.
Remember that no one wants to read a long paragraph of features when they can see it for themselves. Your job is to show important things that your photos do not, such as noise or distance to the bus stop.
The point is not to sell your house but to get people interested enough to give you the chance to sell it!
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