Bon Estates Teams Up with Cycle and Carriage Bintang for 'The Estate' Preview

Mangalesri Chandrasekaran28 Dec 2016


Pride of ownership has long been defined by design, quality and premium value, but today’s aspirational crowd appreciates the added prestige that comes with products that reflect their ecological commitment.

United in their understanding of this new benchmark of luxury, Bon Estates and Cycle & Carriage Bintang jointly showcased cutting-edge products that meet this commitment at a unique event that brought together the appeal of emotive lifestyle and the excitement of automotive excellence.

Reaching out to upwardly mobile and high nett-worth individuals looking to make a meaningful investment into their quality of life, Bon Estates offered visitors to their show gallery at Jalan Maarof an experiential tour of the lifestyle to offer its latest development – The Estate.

The boutique luxury development taking shape in the highly-vaunted locale of Bangsar South not only appeals with its fresh outlook on luxury lifestyle standards and immense investment potential, but also with its green credentials as The Estate has been rated a Building Sector Energy Efficient Project (BSEEP) by United Nation Development Programme (UNDP) and Jabatan Kerja Raya (JKR).

Sharing centre stage, Cycle & Carriage showcased its latest fleet of hybrid Mercedes-Benz vehicles which blend the luxury automotive experience with eco-conscious features that are important to modern day drivers.

“There is great synergy in our tie-up with Cycle & Carriage Bintang and in showcasing the latest hybrid models from the renowned Mercedes-Benz brand. It is a brand name that is synonymous with class, excellence, build quality and craftsmanship.”

“We at Bon Estates not only have high regard for these virtues, we see them as shared principles that tie in seamlessly with our own ethos of Living, Well Crafted,” said Bon Estates managing director Goh Soo Sing.




On show during the two-day event were the latest Mercedes-Benz C 350 ePlug-In Hybrid sedan and S 400 Hybrid luxury sedan.

The C 250 e is a hybrid expansion on the popular C-Class range of mid-sized sedans, with a 2.0 litre turbocharged four-cylinder engine that delivers 211hp and 350Nm of torque. However, additional power comes from 80hp/340 Nm electric motor positioned between the engine and the 7G-Tronic Plus seven-speed automatic transmission, which results in a total system output of 279hp and 600Nm.

Meanwhile, the S 400 Hybrid is a masterclass in automotive engineering that delivers 306Hp and 370Nm of torque via a naturally aspirated 3.5 litre V6 engine and a vast interior for luxury thrill seekers. Also featuring a 7G-Tronic Plus gearbox, performance figures a 0-100 km/h time of 6.8 seconds, a top speed of 250km/h and combined fuel consumption of just 6.3 litres per 100km.

Also available for test drives were selected models from the Mercedes-Benz brand, including the popular A-class, which has struck a chord with the young and upwardly mobile crowd. In much the same way, the lifestyle proposition at The Estate also speaks directly to this aspirational crowd, luring them with the appeal of chic design, green spaces and convenient connectivity.

In line with the weekend’s celebration of artistry and craftsmanship, a collaborative group of street artists – known as “Foursome KL” – were invited to display their dynamic artwork rendered onto the latest Mercedes-Benz A 200 AMG Line. The cars, which were on display at the entrance of the Show Gallery generated plenty of buzz among visitors and passers-by alike.

Throughout the weekend, guests were also treated to the full scope of hospitality services provided at the Bon Estate Show Gallery, which includes a stylish coffee bar and sumptuous delights provided by The Good Co, a new healthy fast-food cafe with a twist – serving what it calls “honest food”.

A permanent feature at the gallery, it has partnered with Bon Estates because of its similar outlook and commitment to healthy lifestyle standards.

The Good Co café prides itself in improving the quality of life through mindful and healthy eating, serving up delights that are not only delicious, but are good for the mind, body and soul.


Mangalesri Chandrasekaran, Editor at PropertyGuru, edited this story. To contact her about this or other stories email


You may also like these articles

Chinese Mega Developers to Plough Billions into Indian Real Estate

  China and India, the largest nations on earth, have accrued wins in the property game this year. However, it’s likely that India will be having a more bullish 2017, aided by genuine politi

Continue Reading27 Dec 2016

Container Home for the Needy

  Property development company Elica Sdn Bhd has presented Shukeri Abdul Wahed and his family with a new home as part of its efforts to give back to the community. The keys to the unit was

Continue Reading23 Dec 2016

Staying in the Pinnacle of Luxury!

  How does living in the pinnacle of luxury facing a magnificent skyline feels like? How convenient is it to have numerous amenities scattered within a stone's throw away? Here's the answe

Continue Reading27 Dec 2016

Najib to Launch Malaysia Vision Valley

  Prime Minister Najib Razak is expected to launch the Malaysia Vision Valley project by the first quarter of 2017. “The project is likely to be launched by the prime minister by the firs

Continue Reading27 Dec 2016