PropertyGuru.com, the region’s leading property site is now the market leader in Malaysia with *42% market share – thus holding pole position across all four markets that it operates in – Singapore, Thailand, Indonesia & Malaysia. This was verified by leading independent cross-platform measurement company, comScore.
comScore data shows that PropertyGuru.com.my has been leading in terms of visitor engagement since end 2015. Globally, over 16 million property seekers monthly use PropertyGuru’s online sites to find homes, discover market trends and insights and to conduct research. It has over 1.5 million properties listed regionally enabling home transactions worth USD12 billion per year.
“This is a further reflection of our brand’s growing traction among key demographic segments as the go-to property resource for house-buyers, real estate agents and so on. It’s not just about the effectiveness of our marketing, but also a reflection on how we have provided value in bridging the information gap in the property market,” shared PropertyGuru Malaysia Country Manager, Sheldon Fernandez.
“We are also now the top destination for new projects for consumers searching for homes on the primary market. Our goal is to cover almost every new project launched in 2016,” shared Fernandez.
PropertyGuru has certainly been on the aggressive over the past 12 months fuelled by the injection of Singapore Dollar S$175 million by a strategic consortium of three investors consisting of global private investment firm TPG – Indonesia’s largest media group, Emtek Group and leading Asia Pacific-based tech venture capital firm, Square Peg Capital. The investment was 2015’s 2nd largest investment in Southeast Asia.
Since then, the property site as grown from strength to strength – making several high-profile acquisitions. These include. ePropertyTrack (Singapore), RumahDiJual.com (Indonesia) and most recently, the real estate media businesses of Ensign Media, which includes the high-profile ‘Property Report’, a regional property and lifestyle magazine and website; as well as the prestigious Asia Property Awards, the region’s biggest, best-recognised and respected property industry awards, held in nine countries annually.
PropertyGuru has been actively recruiting and growing its leadership team with former LinkedIn Managing Director, APAC & Japan, Hari Krishnan joining the PropertyGuru team as President and Chief Business Officer in January 2016.
“We have certainly come a long way in a relatively short time. 2016 is going to be a big year for PropertyGuru as despite the slowdown in the property market, we will continue to seek new and better ways to empower people to make confident property decisions,” added Fernandez.
*Based on PropertyGuru’s calculation with data from comScore Media Metrix Malaysia Report, September 2015 to March 2016, Total Minutes, Entities: propertyguru.com.my, iproperty,com.my, starproperty.my, propwall.my, theedgeproperty.com.my.
Mangalesri Chandrasekaran, Editor at PropertyGuru, edited this story. To contact her about this or other stories email mangales@propertyguru.com.my
