Malaysian Resources Corporation Bhd (MRCB) is in the midst of launching its prestigious residential towers in the Kuala Lumpur central business district. The project dubbed Sentral Suites will be launched in the fourth quarter of 2016, where its first tower will be up for sale.
The development features three 43-storey towers comprising 1,434 apartments and 41 retail units. The built-up ranges between 651 sqft and 1,166 sqft, while its price starts from RM730,000 to RM1.3 million.
At the moment, over 2,000 registrants have shown interest in the project, which could translate into 80% sales over a period of six months.
According to MRCB Chief Operating Officer Kwan Joon Hoe, about 30% to 40% of the project’s marketing budget will be set aside for digital marketing. Where the firm has partnered with PropertyGuru, the leading property portal in Asia to develop an exclusive digital campaign for the promotion and marketing the Sentral Suites project.
“Trends and culture of searching have changed over time, and for the property market, we intend to shift the traditional perception of acquiring properties. It is going to be convenient and I believe it will enhance our marketing strategy,” said Kwan.
The partnership is the first of its kind in Malaysia which involves the setting up of a comprehensive digital marketing campaign for the RM1.5 billion project. MRCB expects the move to translate to 20% to 30% sales over a period of 4.5 years.
PropertyGuru Malaysia’s Country Manager Sheldon Fernandez expects the digital marketing plan to attract to young couples, young professionals and investors, as it is an interactive and engaging experience.
“Using the latest technologies such as drones will be useful as real views at sites from various angles can be taken from different heights which can help the customers in decision-making,” he said.
On the property market’s outlook next year, Sheldon expects it to be moderate but with a better take-up rate.
Based on Q3 2015 data, Malaysia’s house price index rose to 5.4%, a moderate increase from the typical 10% to 15% hike every year.
“Based on this, we see that property prices in Malaysia have never gone down. It is just experiencing a moderate uptrend,” he added.
Click here for more information on Sentral Suites