Sime Darby Property has launched the Alya Kuala Lumpur, an RM8 billion project targeted at becoming the most aspirational integrated living, working and leisure destination in Malaysia.
Spread across 360 acres, Alya Kuala Lumpur is situated within the vicinity of the Kuala Lumpur Golf and Country Club Resort (KLGCC Resort), featuring retail, hospitality, residential and commercial components with more than eight development parcels. Notably, its residential component will have condominiums, bungalows, serviced apartments and town houses.
The development is adjacent to Bukit Kiara public park, with KL’s the most affluent western suburbs within a 15km radius. These suburbs are complemented by retail malls, international schools, specialist centres, food and beverage outlets as well as healthcare and commercial centres.
“With the launch of this refreshed brand identity, we seek to create a new global model of Malaysian luxury lifestyle brand that can be replicated worldwide,” said Datuk Jauhari Hamidi, managing director of Sime Darby Property.
Jauhari noted that while he is mindful of the current property market sentiment in Malaysia, he is confident that demand remains good.
“We are trying to differentiate our development by looking at the surrounding area and current properties.”
He revealed that KLGCC Resort will be rebranded sometime this week to make it synonymous with a prestigious golf club that is surrounded by real estate developments.
Mangalesri Chandrasekaran, Editor at PropertyGuru, edited this story. To contact her about this or other stories email mangales@propertyguru.com.my
