To encourage a healthy lifestyle and staying active during the Merdeka month, the staff of UEM Sunrise have pledged to walk or run on their own a combined total of 630 km and completed their targets in the ‘#CaringIsMyHappy Unity Virtual Walk’ launched on Merdeka eve, way ahead of the campaign closing date Malaysia Day on Sept 16.
Their progress was tracked through an activity tracker and social networking app Strava. The virtual event saw close to 250 staff signing up and taking to their running shoes, including several in the top management.
This is part of the “UEM Sunrise Cares”, an all-embracing campaign that promotes and inspires togetherness as the nation celebrates the Merdeka Day and Malaysia Day amid the Covid-19 pandemic and social distancing norms.
The comprehensive campaign draws inspiration from ‘Malaysia Prihatin’, the official theme of the Merdeka celebrations this year which highlights the Government and rakyat’s aspirations that call on all Malaysians to work together in fighting the Covid-19 pandemic while in Recovery Movement Control Order.
In collaboration with Projek57, an accredited social enterprise, UEM Sunrise also procured #CaringIsMyHappy reusable face masks which were distributed to the 16 schools under the Company’s PINTAR Adopted School Programme. This provides an avenue for UEM Sunrise to put the ‘Happy’ in school-level engagements this Merdeka and Malaysia Day month.
Designed with UEM Sunrise’s ‘Smiley’ symbol and Projek57’s signature Tunku Abdul Rahman emblem – an iconic symbol of patriotism – the three-ply reusable face mask is an ethically sourced and a fair trade product by Earth Heir.
“This underscores UEM Sunrise’s commitment to sustainability by pushing initiatives to reduce single-use waste from the daily usage of disposable face masks and at the same time, encourage everyone in combatting the spread of Covid-19 by staying safe and protected. Face masks are now a staple part of our wardrobe, so why not inject some patriotic flair to it in time with our Merdeka celebrations,” said UEM Sunrise Managing Director/CEO Anwar Syahrin Abdul Ajib.
UEM Sunrise has also collaborated with popular local illustrator Ikhsan Ise, or widely known by his moniker “Artortoise”, to produce a special Merdeka-themed illustration to commemorate the momentous celebration. Together they have created a special “UEM Sunrise Cares” illustration and an exclusive UEM Sunrise WhatsApp Messenger’s Merdeka sticker pack.
The unique collaboration is a continuation from a series of illustrations developed by UEM Sunrise and Ikhsan during the Movement Control Order to spread hope and positivity to all Malaysians, while maintaining meaningful connections with the UEM Sunrise social media followers.
In addition, the loyal UEM Sunrise customers and residents called the “Trésorians”, participated in several virtual engagement activities including a drawing competition to unleash their creativity in the spirit of the Merdeka and Malaysia Day celebrations.
Publika Shopping Gallery, a creative retail space developed and managed by UEM Sunrise, presented ‘Muhibah Kita’ – a Merdeka campaign in celebration of Malaysian togetherness and all things that bind us together as a nation. The month-long campaign which started in Aug 14 showcased an exhibition in a kopitiam-inspired setup, bazaars featuring local food, fashion, accessories and home décor from the best of local and homegrown brands.
“Despite having to scale down our on-ground events with our customers and closest communities to celebrate the Merdeka and Malaysia Day, we still wanted for everyone to celebrate the special month and remember that we can overcome all adversity as long as we stay united,” said Anwar.
“As the nation recovers from the impact of the Covid-19 pandemic, we remember that it is challenges like these that will make us stronger as people and as a nation,” he added.
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