Influential Brands® hosted a gala event recently ‘Celebrating Entrepreneurship & Brand Leadership in Asia’ to recognise the efforts of the region’s best brands.
Over 100 companies across 5 countries took part in the event, where 60 awardees were recognised for their brand excellence and leadership. The award was divided into a few segments: Top Brand 2016, Outstanding Brands 2016 and 2016 CEO Brand Leader of the Year.
The winners were selected through an Asiawide study which was conducted via face‐to‐face and online surveys from over 6,000 Gen Ys, across 5 countries.
The Outstanding Brands category was created to identify, feature and celebrate companies that have shown resilience and growth in changing times. Many brands from Malaysia, Singapore, Indonesia, Thailand and China were awarded under this category, where a separate category was created to identify the successful digital platforms that highly benefit consumers.
PropertyGuru, Asia’s leading property portal, was amongst the brands that were awarded ‘Top Brand 2016 (Digital)’ – for helping consumers to make a sound decision when acquiring properties.
Besides PropertyGuru, other online portals such as Grab, Lazada and Jobstreet.com were also honoured with the Influential Brands Top Brand 2016 award for Digital category. Other Malaysian recipients for the non-digital category includes Air Asia, CIMB, Big Onion and Hush Puppies.
Following the gala dinner, a CEO panel discussion was held to promote knowledge‐sharing and knowledge‐building among these top brands.
The esteemed panelists include PropertyGuru CEO Hari V Krishnan, Frasers Hospitality CEO Choe Peng Sum, Central Food Retail Group President Alistair Charles Taylor, Joy City Property Ltd General Manager (Commercial Management Center) and Kompas Cyber Media Director Andy Budiman, who came together to discuss ‘Internationalisation and Digital’.
The panelist discussion was enlightening as vital issues such as how companies can ready themselves for the future, reactivity in providing the right information, building trust online through transparency, as well as creativity in content creation, were discussed.
PropertyGuru CEO Krishnan further discussed the thrills of conducting an online business across multiple markets.
Mangalesri Chandrasekaran, Editor at PropertyGuru, edited this story. To contact her about this or other stories email mangales@propertyguru.com.my
