UEM Sunrise Berhad, one of Malaysia’s leading property developers, unveiled its strategy to drive growth and sales and is focused on delivering quality and exciting products to their customers while they continue to enhance UEM Sunrise’s brand value with the recent launch of an immersive rebranding exercise to unveil UEMS 2.0.
As UEM Sunrise embarks on its ten-year business cycle and in conjunction with the 50th anniversary since its founding, the company resets the organization for the next growth story. The tagline “Find Your Happy” is now an important part of the UEM Sunrise brand moving forward. It represents the company’s efforts to design, create and curate spaces for their customers, partners and stakeholders so that they can prosper, grow and find happiness.
The Company had previously launched its new, colourful and vibrant UEM Sunrise brand values (Caring, Honest, Involved, Enthusiastic and Fun-Loving or CHIEF) in an internal town hall last week in which all 1,100 staff have been duly appointed as “Chief Happiness Officers”.
“UEM Sunrise’s (UEMS) brand story is at heart, one of belief, optimism and resilience. As the pioneer developer of Mont’Kiara and Iskandar Puteri, we have shown the importance of a strong vision and strength in execution to create what stands today as transformative developments emulated and copied by many, a perfect example of how we create value through strong vision and mission,” said Anwar Syahrin Abdul Ajib, Managing Director/ Chief Executive Officer of UEM Sunrise.
“Through trials and errors, and years of experience, we have learned that one of the keys to success in the property sector is to be close to your customers. We cannot think that we know what is best for our customers all the time. Owning a house involves a lot of money and most of the time, it involves a person’s life savings.
We must be sensitive to this fact and ensure there is capital appreciation in the products we sell by keeping ahead of trends and generational shifts. When this happens, then there will be brand loyalty and more opportunities will come our way. Furthermore, with an increasing middle-class base in the country, the level of sophistication has grown too, and Malaysians are now more educated and well-travelled both physically and virtually through technology,” added Anwar.
In the final quarter of 2019, UEM Sunrise has shown resounding financial performance with total revenue recorded for the year increased to RM2,909 million compared to RM2,044 million for the financial year ended 31 December 2018 (“FY2018”) mainly driven by the completion and settlement of Aurora Melbourne Central and Conservatory in Melbourne, Australia. At the local front, the construction progress of Residensi Solaris Parq, Residensi Astrea, and Kiara Kasih are underway, replenishing the revenue of previously completed projects.
Meanwhile, 81% of the Company’s total revenue is from property development activities; 69% from Aurora Melbourne Central and Conservatory, followed by 16% from Central, mainly Symphony Hills in Cyberjaya, Residensi Solaris Parq in Mont’Kiara and Serene Heights Bangi. The remaining 14% is from the Southern region mostly Serimbun, Aspira LakeHomes and Denai Nusantara, in Iskandar Puteri.
For the year 2020, UEM Sunrise will continue to leverage on their expertise and competencies as township master planners to focus on their key growth areas – Gerbang Nusajaya, Aspira, Puteri Harbour, Kiara Bay. The Company plans to transform these areas into urban integrated livable ecosystem developments.
UEM Sunrise targets to launch a total GDV of RM2.0 billion focusing on mid-market landed mainly the Aspira themed products and a new mid-market landed development, Senadi Hills, both in the Southern region, in addition to new phases at Serene Heights Bangi in Central. They will also be launching Residensi Allevia in Mont’Kiara and Residensi Equine 9 in Seri Kembangan, including Solaris Parq’s first office block.
In cognisance of the prevailing market conditions, particularly the business and household sentiment, UEM Sunrise also believes in opportunities of new project launches to ensure the sustainability of their business and to maintain a strong balance sheet.
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