Malaysian Resources Corporation Berhad (MRCB) has launched a short video, dubbed ‘Our Journey’, to celebrate Mother’s Day as well as engage society in the company’s journey as a developer of transportation hub.
Targeted at investors and potential buyers, the video aims to give awareness to the society and create an impactful perspective toward MRCB as a brand.
“It is always said to be emotionally impactful when it comes to Mothers – and our main objective is to attach with the society emotionally. Therefore we feel that Mother’s day is the best occasion to make our objective a success,” it said.
‘Our Journey’ mainly focuses on the unique relationship of a mother and daughter in today’s world. A relationship that is affectionate in its own way – not involving a lot of communication and physical touch but focused on the presence and thoughts on each other every day.
In the video, the only time the two are physically close to each other is when they commute to work by train.
Nonetheless, just like all mothers and daughters, they will always have each other “to confide in throughout their journeys in achieving their goals”, which can also be related to MRCB as the main transporter in everyone’s journey within Malaysia and globally.
The heart-warming video can be found in YouTube, MRCB Land Facebook page, in a Singapore’s online site-brandsinsider, PropertyGuru and a few more.
Farah Wahida, Editor of PropertyGuru, wrote this story. To contact her about this or other stories email farahwahida@propertyguru.com.my
