KUALA LUMPUR — Radium Development Berhad (Radium) celebrated the festive spirit of Chinese New Year with a vibrant open house event held at the Desa East Residences sales gallery on Saturday, 24 February 2024.
The event was attended by approximately 100 guests, marking a joyous gathering of community members and prospective homeowners. The open house featured an array of traditional and entertaining activities, reflecting the rich cultural heritage of the Lunar New Year. Attendees were treated to captivating performances including a twin lion dance, accompanied by the rhythmic crackle of firecrackers.
A delightful dragon mascot added to the festive ambiance, engaging guests with cheerful walkabouts. The God of Prosperity also made a special appearance, spreading blessings and good fortune among the attendees. Guests had the opportunity to participate in hands-on workshops, including Chinese knot-making and DIY traditional basket frame making. Creative spirits soared as visitors indulged in crafting their own paper dragon heads, adding a personalised touch to the celebration.
A dedicated photo booth with festive backdrops also provided the perfect opportunity for capturing cherished memories. Adding to the festivities, attendees joined in the traditional Lou Sang ceremony, symbolising the auspicious tossing of prosperity and good luck. Delectable Chinese New Year delicacies and beverages were served, tantalising taste buds and delighting the senses.
Guests were also treated to exclusive Chinese New Year goody bags, filled with tokens of appreciation and well wishes from Radium. Speaking at the event, Radium Development Berhad Ground Managing Director Datuk Gary Gan Kah Siong said: “This event showcases Radium’s unwavering commitment to providing affordable and competitively priced housing options, empowering Malaysians to realise their dreams of homeownership. With a strong focus on community-building, we are proud to continue fostering a thriving environment where families can flourish and grow together.”
Radium’s Residensi Desa Timur, comprising Vista Adesa @ Desa Timur and Radium Adesa @ Desa East Residences, has been well received by homeowners. Since their launches in May and June 2023, Vista Adesa and Radium Adesa have achieved a take-up rate of nearly 60 percent and 78 percent respectively, representing the families choosing to make Desa East Residences their home, further solidifying the growth of the Radium community.
The Chinese New Year open house comes on the heels of a successful fiscal year ending 2023 for Radium. The Group recently reported robust financial performance with revenue reaching RM128.26 million for FYE2023.
Accompanied by a Profit After Tax (PAT) of RM18.22 million, Radium maintains a strong financial position, supported by a low gross gearing ratio of 0.05 times. Radium Development Berhad extends its heartfelt gratitude to all attendees, partners, and stakeholders for their unwavering support in making the Chinese New Year open house a resounding success.
For more information on Radium, please visit www.radiumdevelopment.com
