KUALA LUMPUR – Sime Darby Property Berhad (“Sime Darby Property”) has signed a strategic collaboration with Technogym Malaysia (“Technogym”), marking a significant step towards enhancing the health and wellness offerings within Sime Darby Property’s townships and developments.
With a shared vision of promoting wellness and holistic lifestyles at gyms across Sime Darby Property’s townships and developments, the collaboration promises to redefine the residential living experience. Technogym’s cutting-edge fitness equipment and solutions will be integrated into Sime Darby Property’s premier developments for a period of 60 months.
“We are thrilled to embark on this health and wellness journey with Technogym. By combining Sime Darby Property’s expertise in creating sustainable, thriving communities with Technogym’s industry-leading fitness solutions, the collaboration is poised to set new standards for residential health and wellness amenities,” said Sime Darby Property Chief Marketing and Sales Officer Datuk Lai Shu Wei.
“The partnership underscores our shared commitment to excellence and innovation. At Sime Darby Property, we prioritise the well-being of our residents, and this partnership allows us to deliver best-in-class health and wellness amenities to our valued homebuyers,” Datuk Lai added.
Technogym, renowned for its innovation and performance, will be incorporated into Sime Darby Property’s developments, offering residents access to premium fitness facilities. From cutting-edge exercise machines to personalised digital fitness solutions, residents can expect comprehensive wellness offerings designed to elevate their lifestyle.
The partnership promotes the Wellness Lifestyle, embracing mental, nutritional, and physical health to foster a healthier and happier life. With a strong focus on function, design and innovation, Technogym’s equipment is integrated in an ecosystem that offers AI-driven precision training, integration of apps, and over a thousand wellness content.
Founded in 1983, Technogym is a global leader in fitness and wellness solutions. As the official supplier to the Olympic Games for nine consecutive times, the company upholds a dedication to excellence through continual improvement and innovation driven by data feedback from athletes and users around the globe. With a focus on technology and commitment to user-centric design. Technogym has been at the forefront of shaping the fitness industry for the past 40 years and has garnered a massive user base worldwide. More than 85,000 Wellness centers and 400,000 private homes in the world are equipped with Technogym.
“Firstly, we’re extremely proud of this partnership, considering the alignment of our brands in terms of our mutually shared mission: to prioritise holistic wellbeing and promote a sustainable, wellness lifestyle in the community. KLGCC now represents a flagship facility for Technogym in Malaysia, featuring some of the latest in its AI-driven precision training equipment, integrated in a comprehensive ecosystem through the Technogym App – offering unlimited, dynamic training content for individuals to achieve their personal wellness goals,” said Technogym Malaysia Country Manager Lester Neil Francis.
“At Technogym, our commitment was to always ensure that our clients and their users experience and enjoy the latest in performance training – to help them achieve superior results faster. We’re truly excited to continue collaborating with Sime Darby Property and look forward to empowering their members and residents to live longer and more fulfilling lives,” Francis added.
