Kuala Lumpur – Mah Sing Group Berhad (“Mah Sing”) is positioned to capitalize on the transformative opportunities presented by the Johor-Singapore Special Economic Zone (JS-SEZ). Designed to stimulate economic activity, attract investments, and elevate Johor as a hub for innovation and development, the JS-SEZ sets the stage for robust growth in the region.
Strategic Leadership in Johor
“The JS-SEZ is a transformative initiative for Johor and Malaysia as a whole,” said Tan Sri Dato’ Sri Leong Hoy Kum, Founder and Group Managing Director of Mah Sing. “Having operated in Johor since 2000, we’ve long recognized the region’s immense potential. In 2024, we acquired six parcels of land with a total gross development value (GDV) of approximately RM5.8 billion, of which three were in Johor, contributing RM3.41 billion GDV. With our diverse portfolio of developments, including the landmark M Grand Minori just 3km from the Johor-Singapore Rapid Transit System (RTS) Link, Mah Sing is primed to lead Johor’s transformation into a key economic hub. Our commitment to Johor remains strong, and we are continuously seeking new opportunities to expand our landbank for townships, industrial projects, and M Series developments.”
Beyond M Grand Minori, Mah Sing’s flagship projects in Johor – M Tiara 2 and Meridin East – are poised to strengthen the Group’s growth trajectory and provide earnings visibility from the Sourthern corridor. M Tiara 2, spanning 100.4 acres of freehold land between the established townships of Mutiara Rini and Lima Kedai, boasts a GDV of RM1.45 billion. It introduces an array of double-storey linked homes, serviced apartments, and double-storey shops designed for home upgraders, Malaysian professionals working in Singapore, and foreign buyers. Positioned as an upgraded version of its successful predecessor, M Tiara 2 emphasizes low-density living and enhanced lifestyle offerings.
Meridin East, meanwhile, stands as one of Johor’s largest integrated townships, spanning over 1,300 acres. With its sustainable design, abundant green spaces, and excellent connectivity via the Senai-Desaru Expressway (SDE) and Pasir Gudang Highway, it appeals to families and suburban dwellers seeking quality, eco-friendly living. Together, M Tiara 2, Meridin East and M Grand Minori underscore Mah Sing’s strategic vision of aligning with Johor’s economic momentum. To date, the Group has delivered approximately 17,000 units of residential, commercial, and industrial developments in Johor, which remains its second-largest market after the Klang Valley.
Incentives Powering Growth Under JS-SEZ
The JS-SEZ introduces groundbreaking initiatives that directly benefit Mah Sing’s operation. The Invest Malaysia Facilitation Centre–Johor (IMFC-J) acts as a one-stop center, streamlining approvals and expediting processes to create an investor-friendly environment. These efforts enhance investor confidence and position the region to attract substantial Foreign Direct Investment (FDI).
The introduction of Enhanced Passes, including the DE Rantau Nomad Pass, strengthens the JS-SEZ’s appeal by attracting global talent and digital nomads. This initiative enriches the workforce diversity within the SEZ, creating a dynamic ecosystem that benefits industrial and commercial developments. These measures align with Mah Sing’s goal of delivering innovative industrial and commercial products that meet the evolving needs of businesses, professionals, and expatriates, while contributing to the region’s economic growth and competitiveness.
Complementing these initiatives are tax holidays and fast-track approvals, which lower operational costs and accelerate project timelines. Relaxed foreign investment restrictions further attract international capital, spurring innovation and demand for properties. Sustainability incentives, such as support for green building certifications, resonate with Mah Sing’s eco-conscious development ethos, enhancing the value and appeal of its projects.
“With the IMFC-J facilitating seamless investments and Enhanced Passes fostering a vibrant global workforce, the JS-SEZ creates a thriving ecosystem for economic growth,” added Tan Sri Leong. “Mah Sing is well-positioned to leverage these opportunities and deliver innovative developments that meet the rising demand for quality residential and commercial properties.”
Looking Ahead
The SEZ’s emphasis on connectivity, economic vibrancy, and rising wages is expected to fuel strong housing demand. As employment opportunities expand, Mah Sing anticipates attracting a diverse mix of professionals, families, and expatriates to Johor. By adopting a phased development approach, Mah Sing ensures its projects are tailored to real-time market needs while maintaining sustainable growth.
As a pioneer in innovative and sustainable developments, Mah Sing remains committed to contributing to the SEZ’s vision of creating a dynamic and sustainable economic zone that benefits communities, businesses, and the nation.
