PropertyGuru, the leading online property portal in South East Asia has revamped its PropertyGuru Consumer Mobile Application, which has seen a 20% spike in leads, just weeks after it went “live”.
The PropertyGuru consumer mobile app caters to a growing market of users, who are increasingly reliant on mobile rather than desktop to search, locate and secure suitable properties, whether for rent, to buy or for sale.
“Currently, over 52% of PropertyGuru’s traffic comes directly from mobile devices, and we foresee that these numbers will keep increasing, with the newly revamped PropertyGuru Consumer mobile app,” said PropertyGuru Malaysia country manager Sheldon Fernandez.
To date downloads stand at 500,000 with the majority of the audience between the ages of 25 to 34 years old, searching to buy their first property, to rent and also to upgrade as they get married and start families.
“There is an emphasis to feature new properties in Malaysia, as we find that Malaysians are generally very interested in new launches. Therefore we feature it prominently within the mobile app.
“We also feature overseas properties located in the United Kingdom, Singapore, Canada, Thailand, US, Japan and the Philippines. According to the recent PropertyGuru sentiment survey, top locations of foreign property ownership were Australia (22%), Singapore (17%), the United Kingdom (15%), and the USA (5%).
“Whether it’s local Malaysian properties or international properties, it’s within reach, with just a click of a button through the PropertyGuru mobile app,” added Fernandez.
PropertyGuru Malaysia is in route to become the leading property portal in Malaysia with 850,000 unique visitors recorded for the month of August 2015, in comparison to Aug 2014 of the following year. PropertyGuru has also seen a surge in terms of page views, recording 10.6 million page views in August, where the average Malaysian spends 4.13 minutes on the portal.
Some of the features that consumers can look forward to when downloading the newly revamped PropertyGuru App includes:
1) Search made easy
Searching for properties is now made easier, as PropertyGuru has trimmed down the search form to the most used/useful search options based on user feedback. That simply means, faster results, straight to the point.
2) Eye-catching visuals
Property pictures are prominently displayed with current and relevant information of the property (such as name, price, property type, address, basic facility). This is reflected in both search results and listing details, where relevant info is featured more prominently.
Brand and image consistency, as well as an “easier” experience for consumers can be expected as they download this newly revamped PropertyGuru Malaysia consumer application.
3) Standardized and consistent experience, loan calculator and immediate estimation
Within the listing details, the contact options are standardized for easier use, and for a consistent experience. The contact agent/advertiser button is also featured much more prominently.
Useful tools such as the loan calculators are inbuilt into the app to allow consumers to estimate mortgage affordability immediately. It is able to breakdown both estimated monthly repayment, principal amount as well as interest rates.
4) Better navigation, with emphasis on new projects
Each section of the app has been reorganized for better navigation. Users can now navigate to another main section even when they are checking out a particular section.
There is no need to go through multiple screens to get back to the main page, or starting point. The new consumer app also features new projects more prominently given the strong interest from consumers in Malaysia.
Consumers can easily register their interest via the PropertyGuru app, and reach out to the agents/developers directly via call, SMS or email.
5) Overseas properties featured
International properties have also been given a focus with properties located in the United Kingdom, Singapore, Canada, Thailand, US, Japan and the Philippines.
According to the recent PropertyGuru sentiment survey, top locations of foreign property ownership were Australia (22%), Singapore (17%), the United Kingdom (15%), and the USA (5%).
About PropertyGuru Group
PropertyGuru Group is Asia’s leading online property portal group used by more than 11 million property buyers, viewing over 104 million property pages and generating over 500,000 enquiries for real estate developer and agent advertisers – every month – across Singapore, Malaysia, Indonesia and Thailand.
Headquartered in Singapore, PropertyGuru was founded in 2006 by two entrepreneurs with a vision to simplify the property search process and help buyers, sellers and investors make better property decisions faster. Taking advantage of Asia’s growing affluence, property demand and online explosion, PropertyGuru has become market leader in Singapore, Thailand and Indonesia.
The Group’s continued focus on innovation has been a key enabler to its success. PropertyGuru has developed and launched 15 mobile applications in four countries and three languages. At present, the Group records over 2.5 million downloaded mobile apps.
PropertyGuru was also the first to integrate its website with social media and first to launch Singapore’s only dedicated property newspaper, read by more than 100,000 readers islandwide every month. PropertyGuru has also developed a property events platform with approximately 30 shows held annually across four countries, addressing 30,000 potential property buyers on the ground.
Mangalesri Chandrasekaran, Editor at PropertyGuru, edited this story. To contact her about this or other stories email mangales@propertyguru.com.my
