As part of its CR activities this year, JKG Land Berhad recently organised a blood donation campaign at its sales gallery, The ERA @ Duta North in collaboration with the National Blood Centre (Pusat Darah Negara), Malaysia.
JKG staff together with its stakeholders were encouraged to donate blood to support the cause and help save lives. The blood donation is the company’s way of showing love and concern to fellow beings, as a drop of blood can mean the world to others.
Dato’ Teh Kean Ming, Managing Director of JKG Land said, “In conjunction with our 61st Merdeka celebration, we embark on this blood donation campaign to reinforce our Malaysian spirit on the importance of unity and coming together to help the needy. We hope that by uniting today to contribute to a cause like this we can really make a small difference to the lives of others.”
The donation campaign also sees the company hosting health awareness talks to enlighten the public on the importance of ‘prevention is better than cure’. Topics shared by Dr ShiBing Soo includes Preventing Diabetes and Cervical Cancer. JKG and Dr Soo also partnered to give the public free blood glucose and blood pressure tests.
“Promoting healthy lifestyle has always been our initiative in developing our properties. According to a report by the National Diabetes Institute (Nadi) in July this year, Malaysia has the highest rate of diabetes in Asia and one of the highest in the world. The report further records that, almost half of Malaysians do not know that they have diabetes. That is why we feel that this topic is important to be shared with the public, so that everyone knows how to identify the symptoms and to take precautions,” explained Dato’ Teh.
On the reasons why the topic Cervical Cancer is highlighted, Dato’ Teh continues, “The topic breast cancer is widely shared but not cervical cancer. But, do you know that every year, more than 2,000 Malaysian women are diagnosed with cervical cancer? It is the 2nd most common cancer and 4th most common cause of death in among women in Malaysia.”
The ERA @ Duta North is a project developed by JKG Central Park Sdn Bhd (a wholly owned subsidiary of JKG Land Berhad). The project consists of 6 towers of serviced apartments and 277,000 square feet interconnected retail area.
Home buyers, sellers or property renters looking for JKG Land properties, may like to visit the Project Reviews page.
