Digitisation Key To Mah Sing's Business Continuity Plans

Pavither June 3, 2020

Digitisation Key To Mah Sing's Business Continuity Plans

As part of its on-going transformation journey and business continuity plans, Mah Sing Group Berhad (Mah Sing) is strengthening its digitalisation initiatives by accelerating capabilities to market products digitally amid the current challenging market environment due to the COVID-19 pandemic.

The Group will also continue lookout for prime lands in the Klang Valley area as it announces a healthy balance sheet with cash and bank balances of approximately RM1.05billion for the quarter ended 31 March 2020.

Mah Sing’s Founder and Group Managing Director, Tan Sri Dato’ Sri Leong Hoy Kum said, “We have been proactively introducing various digitalisation initiatives across all aspects of our business such as sales, project, customer service; and upskilling our staff through company-wide, nation-wide retraining and roll-out of Microsoft Teams.”

The Group’s digitisation capabilities are key to its Business Continuity Plan (BCP) which was activated to mitigate the effects of the COVID-19 pandemic.  It pre-emptively initiated the roll-out of collaboration tools to ensure seamless communication and business processes.

Read our honest review on M Vertica and M Adora

During the Movement Control Order (MCO) period, the Group was able to have a smooth migration of its full workforce to remote working.  100% of Client-Consultation-Meetings are held online.  

Key parts of its digitalised sales processes were successfully integrated, from launching virtual show units on its official website, boosting of more digital campaigns, conducting online bookings and payments, as well as adding incentives for sales conversion since the early days of MCO. The Group also commence a full set up of remote customer careline.  All these efforts have minimised the impact on the Group’s operations.

“We have increased our digitalisation efforts to reach out to buyers during MCO, as this is the way moving forward for the entire industry. Currently, the Group’s eligible construction sites which have met the requirements and standard operating procedure (SOP) set during the conditional movement control order (CMCO) period have gradually resume operations. 

Strict SOP especially with regards to hygiene and sanitation for offices premises, sales galleries and construction sites have also been set up and followed. These measures will lessen the impact of MCO and allow us to catch up on work progress in the office and on-site,” said Tan Sri Dato’ Sri Leong Hoy Kum.

In addition, Mah Sing will maintain selective balance sheet expansion by focusing on strategic land banks which are suitable for affordable products in Greater Kuala Lumpur, Klang Valley and Johor. 




Check out these latest project reviews today! Or read our helpful Guides to learn all about the various property buying, selling and renting tips!


You may also like these articles

Mah Sing officiates the grand opening of M Luna’s sales gallery

Mah Sing's latest project in Q4 2019, featuring affordable high-rise residence with “luxury you can afford” concept, indicatively priced from RM385,000 & homebuyers can enjoy early bird reward

Continue ReadingDecember 23, 2019

Mah Sing To Unveil 9.62 Acres Summit Park In March 2020 At Southville City

Mah Sing Group Berhad (Mah Sing) is planning to unveil its very first Community-Friendly Recreational Park, Summit Park – scheduled in March 2020 at Southville City, KL South, its largest township d

Continue ReadingFebruary 13, 2020

Mah Sing Commemorates Grand Chinese New Year Open House At Southville City Sales Gallery

Rejoicing in the Lunar New Year vibes, Mah Sing Group Berhad (Mah Sing) hosted a grand Chinese New Year open house at its Southville City Sales Gallery in KL South over the weekend, continuing its ann

Continue ReadingFebruary 14, 2020

Mah Sing Group And Mah Sing Foundation Donates 20 Units Of Heavy Duty Critical-Care Ventilators

Property developer, Mah Sing Group Berhad together with its corporate responsibility arm, Mah Sing Foundation (MSF) are donating 20 units of heavy duty critical-care ventilators worth RM3.9 million to

Continue ReadingMarch 31, 2020

IOI Properties, Mah Sing Still Posted Sales Despite MCO

Despite the government’s movement control order (MCO), some property developers – particularly those that have prepared their digital platforms earlier – still managed to register sales.IOI Pr

Continue ReadingMay 19, 2020