As part of its on-going transformation journey and business continuity plans, Mah Sing Group Berhad (Mah Sing) is strengthening its digitalisation initiatives by accelerating capabilities to market products digitally amid the current challenging market environment due to the COVID-19 pandemic.
The Group will also continue lookout for prime lands in the Klang Valley area as it announces a healthy balance sheet with cash and bank balances of approximately RM1.05billion for the quarter ended 31 March 2020.
Mah Sing’s Founder and Group Managing Director, Tan Sri Dato’ Sri Leong Hoy Kum said, “We have been proactively introducing various digitalisation initiatives across all aspects of our business such as sales, project, customer service; and upskilling our staff through company-wide, nation-wide retraining and roll-out of Microsoft Teams.”
The Group’s digitisation capabilities are key to its Business Continuity Plan (BCP) which was activated to mitigate the effects of the COVID-19 pandemic. It pre-emptively initiated the roll-out of collaboration tools to ensure seamless communication and business processes.
During the Movement Control Order (MCO) period, the Group was able to have a smooth migration of its full workforce to remote working. 100% of Client-Consultation-Meetings are held online.
Key parts of its digitalised sales processes were successfully integrated, from launching virtual show units on its official website, boosting of more digital campaigns, conducting online bookings and payments, as well as adding incentives for sales conversion since the early days of MCO. The Group also commence a full set up of remote customer careline. All these efforts have minimised the impact on the Group’s operations.
“We have increased our digitalisation efforts to reach out to buyers during MCO, as this is the way moving forward for the entire industry. Currently, the Group’s eligible construction sites which have met the requirements and standard operating procedure (SOP) set during the conditional movement control order (CMCO) period have gradually resume operations.
Strict SOP especially with regards to hygiene and sanitation for offices premises, sales galleries and construction sites have also been set up and followed. These measures will lessen the impact of MCO and allow us to catch up on work progress in the office and on-site,” said Tan Sri Dato’ Sri Leong Hoy Kum.
In addition, Mah Sing will maintain selective balance sheet expansion by focusing on strategic land banks which are suitable for affordable products in Greater Kuala Lumpur, Klang Valley and Johor.