A lot of selling comes from knowing where your potential leads are. This way, you know where to focus your resources and invest in what matters.
Similar to our previous article on ‘How to Use Your Ad Credits Smartly’, today we’re sharing insights gathered from just last month (April 2020) – so you get the newest and most relevant information.
When to Focus Your Listings?
For this, we looked at volume of searches made by property seekers during the different days of the week.
In terms of days of the week, it seems that Mondays are the clear winner.
Wednesdays, Thursdays and Fridays overall saw relatively balanced search volumes followed by the weekends, with Tuesday being the day with the lowest number of searches in the month of April 2020.
Now that you know property seekers are more actively searching on Mondays, let’s look at the time of the day they’re most active.
We saw that property seekers started getting active in the afternoon and they peaked at 12PM to 3PM.
In our previous article, we’ve noticed that property seekers have the highest activity between 12PM to 3PM as well.
This could be attribute to the fact that many of us are staying at home and are probably doing some home searching during lunchtime.
Where to Focus Your Listings?
Here’s a look at the 17 different districts in Malaysia and the volume of views they’ve had over the month of April 2020, from the lowest to the highest in viewing numbers.
Consistent to our findings on ‘Property Seekers Still Keen Despite COVID-19. Here’s What They Are Looking At.‘, the district with the highest search volume continues to be in Selangor
And here’s a look at the volume of searches for ‘Sale’ listings versus ‘Rent’:
All in all, the volume of property searches still remains strong in Malaysia – but just as our lifestyle has been different these couple of months, so has the property seekers’ search behaviour.
However it’s always important to know that every listing is unique and you should monitor their Listing Performance Insights closely as well!
This wraps up our article for the week – we hope you found this piece useful.
Stay tuned for next week’s publication!
Agent partners, we are standing by you. Let’s take care of each other.
#KitaJagaKita #GuruCares #PGMYStandByYou
Check out your COVID-19 Resource Guide to see the relief measures, latest webinars and articles available to you!
Sign up for your free webinar sessions available on PropertyGuru Academy!
Other articles on GuruCares initiative for agent partners:
- Standing By You Through COVID-19 (GuruCares Initiative launched on: 1 April 2020)
Find out more about the suite of relief initiatives we rolled out for new and existing agent partners.
- Supporting You Further With GuruCares Initiative: MCO Extension Edition (GuruCares Initiative launched on: 20 April 2020) Find out more about MCO Extension Edition we rolled out for our agent partners.
- GuruCares Initiatives Extended For Your Strong Bounce Back (GuruCares Initiative launched on: 6 May 2020) Find out more about GuruCares Initiatives Extended For Your Strong Bounce Back.
- GuruCares Initiative: Free Webinars By PropertyGuru Academy
Offering you accessible resources so that you can stay on top of the game and be ready to bounce back into action anytime.
- Stockpile Your Prospects By Using These 3 PropertyGuru Features
3 features that can help you stockpile your prospects, by building trust and credible with property seekers.
- How To Use Your Ad Credits Smartly
Get insights from our consumer data on how to optimise your Ad Credit spend
- 3 Online Courses We Recommend to Property Agents
Learn tips and skills from real estate professionals to help you prepare for post COVID-19 market rebound.
- Property Seekers Still Keen Despite COVID-19. Here’s What They Are Looking At
Gain valuable insights on what property seekers are looking for, despite these uncertain and challenging times.
- Helpful Tips To Close During Covid-19
Here’s a list of some tips on how you can up your game and still manage to successfully close deals, despite these challenging times.
- When And Where To Focus Your Listings In May
Get valuable insights based off PropertyGuru’s proprietary data in April 2020, to strategise your next steps to success.