SHAH ALAM – Setia unveiled its golden jubilee celebration at the Setia City Convention Centre (SCCC) within the vibrant Setia Alam township.
Marking 50 transformative years, the celebration introduces a revitalised commitment under the theme “Shaping Spaces That Shape Us All,” highlighted by the unique #SetiaQubies – life-sized cubes symbolising Setia’s pledge to craft living spaces that enrich the essence of Live, Learn, Work, Play for its customers and the broader community.
At the launch, Setia’s CEO Datuk Choong Kai Wai expressed, “For 50 years, we’ve been pioneers in building lively communities, driven by our ‘LiveLearnWorkPlay’ development philosophy. Today, we reaffirm our commitment to these values, aiming to inspire and create spaces that resonate with beauty and purpose. We’re especially proud of our initiatives like Setia’s eGreen Living and the innovative Green Switch, emphasising our dedication to sustainable living.”
“Our purpose to build great communities have driven us for the past 50 years and will remain at the core of everything we do. This milestone gives us the perfect opportunity to show our purchasers, Citizen Setia, how much we appreciate their continuous support and trust,” he further added.
Refresh of brand narrative, visual identity and the future forward
For its 50th anniversary, Setia has adopted a fresh approach for its brand rededication. Surrounding its “Shaping Spaces That Shape Us All” theme, the primary focus is on emotive storytelling and highlighting the significance of spaces as key moments in people’s lives. The campaign showcases that spaces are more than just places—they cultivate experiences and feelings that shape our future.
Christinne Lim, Setia’s Chief Commercial Officer reiterated the need for a cohesive brand narrative that not only reflects the Group’s past achievements but also sets a clear and inspiring vision for the future. “Our new brand narrative and visual identity signify our ambition to continue shaping, inspiring, and producing well-designed spaces for future generations.”
Inspired by the existing SETIA logo, the brand visual identity incorporates blue, symbolising integrity, perseverance, and loyalty—values central to Setia’s commitment to teamwork, and customer dedication. Meanwhile, the vibrant red diamond represents the Group’s strength and prosperity. By transforming the 2D red diamond into a 3D isometric space, it enriches the existing visual identity and reflects Setia’s innovations.
The cube serves as a blank canvas for inspiration and growth, representing possibility and housing visual metaphors of hope, growth, bonds, and development. It signifies that the spaces Setia shapes inspire better living, which in turn shapes a better future for those who reside in Setia developments.
“Celebrating Spaces” event on July 21
The festivities commence with a “Celebrating Spaces” event, loaded with entertaining activities and a lineup of top musical talents. The event, set to light up the Oval Lawn at SCCC in Setia Alam from 5.00 pm to 9.30 pm this Sunday, 21 July 2024, promises an evening of unforgettable memories.
Hosted by the dynamic duo Baki Zainal and Nadia Hasnan, attendees will be treated to stellar performances by rock legends Dato’ Awie and Ella, alongside Danny Boy, DiDi, and friends. The event also includes a variety of engaging activities such as art and craft sessions at the Artisan Bazaar, ESG workshops, a colouring competition, and delicious refreshments.
Featured prominently at the event will be the #SetiaQubies on Wheels, offering a host of interactive experiences for everyone. In celebration of this 50-year journey, Setia is also rolling out exclusive promotions for its customers. Additionally, the Group’s annual #Setia4Malaysia unity run is set to take the stage in Johor, a much-anticipated Sports themed mega event, with more surprises on the horizon.
Join us as we celebrate half a century of creating spaces that not only house dreams but cultivate them.
