S P Setia Launches Chinese New Year Festive Film On Nurturing With Kindness

24 Jan 2022

[SETIA] S P Setia's Chinese New Year festive film titled The Fu-Growers

Flowers have long been a part of our celebrations, especially during Chinese New Year. Each flower carries its own auspicious meaning, whether it is displayed to bring vibrancy to the spaces in our homes or gifted as wishes of prosperity and abundance. 

To cultivate something just right is to really put our hearts into it, so that our life’s harvest be bountiful with hope, joy and prosperity. Titled “The Fú-Growers”, S P Setia’s Chinese New Year festive film this year sheds light on the virtue of giving the care and patience needed to ensure our efforts blossom to fruition.

“Aligned with our brand mantra ‘Stay Together, Stay Setia’, ‘The Fú-Growers’ story captures our commitment to deliver the best in what we do as it is centered around how nurturing our efforts with kindness and heart will allow us to harvest abundance of joy and happiness,” said Adelene Wong, Head of Group Branding & Communications of S P Setia.

“The Fú-Growers” tells the story of how a boy, Ryan from a family of flower farmers learns the values of patience, care and thoughtfulness to grow flowers in time for Chinese New Year. 

As Ryan takes a break from school during the holidays, he helps his family around at the flower farm to prepare flowers to be sold before the festive period. However, with his negligence on and somewhat impatience with the little details in caring for flowers, he realises the consequences and importance of nurturing with care and patience to yield the right result at the right time.

Supporting local talents and businesses

S P Setia Launches Chinese New Year Festive Film On Nurturing With Kindness

S P Setia collaborated with Malaysia’s renowned florist and floral designer of the award-winning Hollywood “Crazy Rich Asians” film, Eunice Teo for the flower arrangement centerpiece featured in “The Fú-Growers”.

To portray the virtue behind “The Fú-Growers”, S P Setia collaborated with Malaysia’s renowned florist and floral designer of the award-winning Hollywood “Crazy Rich Asians” film, Eunice Teo to curate meaningful flower arrangements with peonies which are centerpieces featured in the film. 

In support of the local nurseries and florist businesses, the production of the film took place at Chiong Garden in Sungai Buloh, Selangor which is a particularly popular area during festive seasons.

Watch the “The Fú-Growers” at https://youtu.be/CygY_iYHBTk  

Setia wishes everyone a Happy Chinese New Year, Gong Xi Fa Cai!

 

Check out these latest project reviews today! Or read our helpful Guides to learn all about the various property buying, selling and renting tips!

POST COMMENT

You may also like these articles

CGS-CIMB Sees S P Setia Launching Up To RM3.7bil GDV Of Projects

S P Setia Berhad is expected to achieve its sales target for the financial year ended 31 December 2020 (FY2020) and launching more projects for FY2021, according to CGS-CIMB Research.“S P Setia has

Continue Reading8 Jan 2021

Setia Eco Templer Interchange To Benefit Up To 20,000 Residents

Setia Eco Templer in Rawang has opened its interchange yesterday, providing improved connectivity to its township and city centre for up to 20,000 residents in that locale. “With all S P Setia devel

Continue Reading15 Apr 2021

S P Setia Records Encouraging Take-Ups In Q1 2021

S P Setia kick-started the year with positive take-up rates for its residential products as of the first quarter of 2021, despite the weak market sentiment that is expected of the property industry du

Continue Reading27 Apr 2021

S P Setia Registers RM11 Million Net Profit In Q3 2021

S P Setia Bhd registered a net profit of RM11 million during the third quarter ended 30 September 2021, an improvement from the net loss of RM267 million over the same period last year, amid favourabl

Continue Reading25 Nov 2021

S P Setia Unveils Casa Rica, The Final Phase Of Setia Greens In Penang Island

Homebuyers seeking exclusive landed residences in the Penang island can now look forward to S P Setia Berhad’s recent launch. Located in Sungai Ara, Bayan Lepas, the new project is the final phase w

Continue Reading10 Dec 2021