In our previous Agent Empowerment Series, we shared 3 winning traits to empower you to become trusted advisors to property seekers. For our second edition, let’s find out where and how you can use data effectively to close deals.

Understanding data is an important aspect of your role to help your customers make better decisions. Here’s 3 ways you can use data to close more deals:

agent empowerment series, how to close more deals

Analyze Market Supply & Demand to Identify Opportunities

The pandemic has fast forward digital transformation within the real estate industry, with property information readily available at any time of the day leaving property seekers spoilt for choice.

To stand out from competition, you must leverage on data to analyze property price trends and market demand shifts to identify opportunities. AreaInsider helps you stay updated on price trends for popular hotspots in Malaysia, while FastKey Projects allows you to explore regional projects and special offers by developers.

During PropertyGuru’s Asia Virtual Property Expo (AVPE) 2020, CEO of REI Group of Companies and Propenomist, Dr Daniele Gambero shared many valuable insights on market demand shifts within Malaysia’s property landscape. Some interesting points include:

  1. Malaysia demographic growth of 32.5mil (in 2020) is expected to grow to 38.6mil in 2040 making demand for homes expected to grow steadily in the upcoming years.
  2. Post COVID-19, property seekers favor low density areas due to affordability and to reduce contagion. With 7mil Malaysians working from home, preferred locations and property types have also changed with preference for bigger spaces and downzoning.
  3. Economic and infrastructure growth paths for Greater KL and Klang Valley is moving towards KLIA, Port Klang, Bangi, Dengkil, Nilai and Seremban.

Picture1-Agent empowerment series, how to close more deals

Sourced from AVPE 2020 Webinar Recording

Watch the full webinar here

Attract More Leads with the Right Data

Based on internal data from 1st October – 1st November 2020, listing views gain traction on Thursday and peaks over to Sunday with Sunday having the highest volume of views. We also noticed that property seekers are most active during 12pm-3pm followed by 8pm-11pm.

Read here for Top 10 Most Searched Condos in Malaysia

Now that you know when and where property seekers are actively searching on our website, you can optimize your listing by using Spotlight and Auto-Repost feature to gain maximum exposure.  

TIP! Stay updated with our informative Agent News monthly feature and find out When and Where to Focus Your Listings.

Opportunities for Agent Partners

To empower you to become trusted advisors to your customers, here are some resources supplemented with useful data to help you close deals faster:


That’s all for this edition of Agent Empowerment Series, stay tuned for our next update!

-PropertyGuru Team

Other articles on Agent Empowerment Series for agent partners: