In our previous article, How To Run A Successful Virtual Property Tour, we shared with you useful tips to conduct virtual tours as we progress into the ‘new normal’. The pandemic has left long-lasting effects on the property market, so let’s look at what changes COVID-19 has brought and how you can leverage on them.
Elevate Your Online Presence
There’s no denying that we spend a huge amount of time online, but COVID-19 has accelerated digital activity to a whole new level. As we spend more time at home, we also spend more time online. And this behaviour is likely to continue, extending to property seekers too. In an earlier article, from March to May 2020, we witnessed a 76% growth in searches on PropertyGuru. As an agent, building your online presence has never been more than important than before. Join our complimentary training by Property Guru Academy to support you and bring greater online exposure to your business.
Virtual Tours And Videos
If a picture is worth a thousand words, then a video is worth a thousand pictures. Property seekers are looking for ways to view properties without leaving the safety and comforts of their homes. Check out How To Run A Successful Virtual Property Tour for tips to set up a virtual tour.
Besides virtual tours, you can also draw attention to your listings by posting pre-recorded property and testimonial videos to build credibility for yourself.
Be A Trusted Advisor To Your Clients
We must never forget that our clients rely on us to keep abreast of the latest news, especially during this period. As property agents today, your capabilities have extended beyond sales to be more consultative. It has become even more important for you to keep your clients updated on market trends and government directives.
Schedule time for virtual consultations with potential sellers or buyers even if they do not have the intention to sell or buy a property at the moment. Advise homeowners/sellers to take actionable steps, e.g. re-layout of furniture or refurbishment, to increase the value of their property for the time when they eventually decide to sell.
Online Tech Tools For Your Business
As we enter into the ‘new normal’ with property seekers becoming more digitally engaged, it’s time to take your business online. If you haven’t, start setting up online tools and processes such as e-contracts signing and accepting online payments. Here are some applications that are useful to prepare digital documents and streamline your business process.
- Mortgage calculator: An online calculator that determines how much your clients can afford for their next property purchase
- PDF Reader: Most documents sent by developers are saved in PDF format, so information may be not easily editable. Thus, having a trusty PDF reader on your mobile phone is useful to sign documents on-to-go.
- DOC Scanner: This is a document scanner mobile application. Just take a photo of the document and save it as a JPEG or PDF file. You can also easily share these files with your clients via email or mobile chat applications.
Entering The ‘New Normal’ With Safe Property Viewings
Eventually, life will return to normalcy. International borders will open, quarantine restrictions will be lifted, face-to-face viewings and open houses will recover in full strength. As we look forward to this time to come, check out our guide on how you can start Entering The “New” Normal With Safe Property Viewings.
Stay strong and let’s move forward together! We wish you all the best. See you on our next article!
Agent partners, we are standing by you. Let’s take care of each other.
#KitaJagaKita #GuruCares #PGMYStandByYou
– PropertyGuru Team
Other articles on Spring Forward With You initiatives for agent partners:
- Springing Forward With You
Overview of what’s in store for you over the next 2 months as we celebrate this exciting progress with you and to help accelerate your business’ comeback.
- Spring Forward To More Efficiency
Let us take away the hassle of reposting your listings for you with the Auto-Repost enhancements coming to your AgentNet (web) this July!
- Spring Forward To New Opportunities
Introducing the latest addition to AgentNet: FastKey Projects – your marketplace to more than 500 developments regionally.
- Spring Forward To Higher Closings
Sharing with you some useful features on PropertyGuru that will spring you forward to higher closings. Also, check out our awesome offer on Spotlight within this issue.
- Entering The “New” Normal With Safe Property Viewings
A simple set of guidelines to help agent partners, like yourself manage your face-to-face viewings with ease.
- Tips From Agent Leaders: How Can Property Agents Thrive In COVID-19?
Find out tips from top agent leaders on how you can thrive in COVID-19!
- When And Where To Focus Your Listings In July
Get valuable insights based off PropertyGuru’s proprietary data in June 2020, to strategise your next steps to success.
- How To Run A Successful Virtual Property Tour
Sharing with you some useful tips to help you conduct a virtual tour successfully.